“But we’ve always done things this way and it’s always worked.” Now THAT’S the definition of the status-quo. And you know about Einstein’s definition of insanity, paraphrased as doing the same things the same way and expecting different results.
I always ask my clients how the status-quo has been treating them. And they don’t know how to answer. You may want to ask your
clients and prospects the same question. And yourself.
Because most of the time, you don’t know you are stuck in this rut. You are surrounded by the churning and burning of business development and design activity. Your project pipeline appears full, but is it full of “stuck” projects rather than new projects?
What if you were a start-up? What if you had no customers, no past, only the present and the future in terms of attracting investors, vendor-partners, creating processes and best practices?
What if you were given a blank slate and asked to create your own status-quo for the future? What would you do first?
And I’m not talking about the “if I could do it all over again” mentality. That coulda-shoulda-woulda logic is worthless. And non-productive.
I’m talking about what if you could step out of your current context, your current shoes, and start a new company. From scratch.
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