Tomorrow, August 23, 2011 at 1 PM ET, I have the honor of interviewing personal branding guru, Dan Schawbel. We will be discussing personal branding, social media and the technical professional.
Many technical professionals are reluctant to utilize social media sites, in general, and are unfamiliar with the value of building a personal brand. Who else but Dan Schawbel to demystify this process and allow you to have a better understanding of, and comfort level with, the value of a personal brand.
When I started blogging, Dan’s ground-breaking book, Me 2.o, was the first resource I turned to in building my personal brand. While there are a lot of “how-to” books out there on how to blog, I can’t underscore enough the importance of bringing out the value you, yourself, have for your readers, internal customers and your external customers. Dan is my hero, when it comes right down to it!
Dan Schawbel is an American author, entrepreneur, speaker, and a Personal branding expert who educates individuals on how to build online personal brands for career and business success. He’s been called a “personal branding guru” by The New York Times, and contributes to Bloomberg Businessweek, The Wall Street Journal, Entrepreneur (magazine), and several other business media outlets.
Schawbel is the Managing Partner of Millennial Branding, LLC, which helps individuals build successful online brands, through workshops, books, magazines, videos, newsletters, and other mediums. He is the bestselling author of Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing). In 2010, Dan was named to the prestigious Inc. Magazine 30 Under 30 list. In 2009, Bloomberg Businessweek named Schawbel as one of twenty people entrepreneurs should follow on twitter, alongside Richard Branson and Details Magazine cited him as one of five internet guru’s that can make you rich. He is the founder of the Personal Branding Blog®, which is an Advertising Age Top 50 Marketing Blog, the #1 job blog you should follow by CareerBuilder, and a top 5 marketing blog for your career by FINS.com. Dan is the publisher of Personal Branding Magazine®, which has featured branding advice from major business leaders and celebrities, including Evander Holyfield, Kathy Ireland, Guy Fieri, and others. He is the head judge for the annual Personal Brand Awards®, director of Personal Branding TV®, and holds live Personal Branding Events. Schawbel was one of the first seven bloggers to have their own iPhone application.