Do you dread those Monday morning cross-functional, technical / non-technical meetings? It doesn’t have to be that way, you know.
You can start by asking yourself how you impact your company’s revenue stream. Which generates your paycheck, by the way. If you feel the responsibility for generating business is up to someone else -traditionally the sales guys and gals – I’ve got news for you. It’s up to you, as well. In collaboration with everyone in your organization who touches the customer. Even if you are a technical professional.
Now that’s something to think about…
How capable are you participating in today’s business development continuum if you are unable to put yourself in your customers’ shoes? And that includes your internal customers from other disciplines, seated across the table from you in those dreaded Monday morning meetings.
I was interviewed on November 4 about my book: Do YOU Mean Business? Technical / Non-technical Collaboration, Business Development and YOU. For those readers who do, as well as those who do not, know my platform: I have a firm belief that successful business development is fueled by businesses, organizations, and institutions which value synergy between technical and non-technical professionals.
Have I just described your workplace? Or how you were educated and trained? There’s a rather large gap between the ideal and the real, I’m afraid. So how can you, as a technical or non-technical professional, span that conceptual, discipline-driven communication and collaboration gap?
Businesses are losing revenue because of lack of collaboration across technical and non-technical disciplines. Especially those businesses organized with a traditionally siloed infrastructure. Which describes the majority of business models. In this type of vertical organization, there isn’t much opportunity for lateral flow of information across departments or even disciplines.
I’ve been a “simultaneous translator” between technical and non-technical disciplines for most of my career. Even though I came from very technically focused training, I have always worked across disciplines. I eventually became the “go-to” individual for my company, due to my bringing a broad-based perspective to cross-functional team meetings. Oh, did I tell you that this perspective was productive and profitable for the companies I’ve
worked with and for?
I’ve had the privilege of working with manufacturers and technical service companies over the past few decades. And I am a coach and mentor for some very bright, yet very frustrated, engineering and business school graduates working for major companies. I can tell you that this cross-functional disconnect fueled by our professional disciplines is very much alive and well. Why am I hearing the same stuff I heard when I was a corporate newbie?
I sometimes spend more time untangling the misconceptions of discipline-driven status-quo, or “the way things are” mindset, than I do working on pointing mentees, companies and start-ups in the right direction. Something has to change.
My book takes what I know, that “simultaneous translation” not-so-soft pretty powerful skill set, and teaches it to you. You can’t move forward until you understand what is holding you back. This book gives you a 50,000 foot eagle’s eye view of the business development landscape so you can develop the mindset and communication skill set to increase the value you provide to yourself, your clients and your organization. Oh, and we work on business development and revenue generation skill sets, too. After all, that’s the main event.
This book was inspired by my clients, colleagues, mentees and my network. The book is written for business owners, C-level executives, VP’s of Engineering, Sales or Business Development, Sales Engineers, recent technical or non- technical graduates and entrepreneurs who want to be “more than” rather than the “same as.” And it’s written for technical and non-technical professionals who are beginning to understand that all the degrees, certifications, and expensive education that you have invested in are not going to make you bullet-proof and your job secure in this competitive global environment.
What are you waiting for? Get your copy now on Amazon!
Leave a Reply