Technical/non-technical collaboration for business development is considered the equivalent of being asked to cross over to the Dark Side from the Star Wars movies or walk across the abyss in the movie Indiana Jones and the Last Crusade . Many of you dismiss this concept as non-viable without letting the collaborative force be with you and crossing that conceptual chasm in a non-discipline-driven leap of faith.
There are opportunities that many of you on the sales side may be ignoring in remaining true to a sales only perspective when trying to generate revenue for your company.
After the economic meltdown of 2008, the world has become a different environment for many aspects of life. Governments and economies are tottering and the status-quo of just about everything is being challenged. Which makes people more desperate to hang on to the status-quo than ever before. But there’s no security in that tack.
Sales people may avoid working with an engineering collaborator like the plague. There’s a lot to be learned from our colleagues from other disciplines who sit across the table from us during those dreaded Monday morning meetings. Taking the initiative to reach out to them expands your knowledge base, makes you more comfortable communicating outside of your discipline and allows you to be more productive in your business development efforts.
Whether a technical or non-technical professional, you cannot afford to ignore your role in your company’s revenue stream. And one of the first ways in which you can engage in this process is collaboration across disciplines.
Doesn’t it make business and career sense to move yourself one millimeter outside of your current comfort level and join forces with your technical/non-technical colleagues?
No one’s going to get you to take that first step but you. And there’s a tremendous return on your personal investment waiting for you on the other side.
Babette N. Ten Haken, Founder & President of Sales Aerobics for Engineers®, LLC, brings entrepreneurial mojo and business- and revenue-producing collaboration and communication tools to small and mid-sized businesses and startups. She was named one of the Top 50 Sales & Marketing Influencers 2013-2016. Her book, Do YOU Mean Business? focuses on technical / non-technical collaboration strategies and tools and is available on Amazon.