Communication is the hallmark of humanity. Mankind has been telling stories since pictures were scratched on the walls of caves. It’s how people learn from other people’s experiences. It’s how we encourage and motivate each other as well.
Michael Dalton Johnson’s Rules of the Hunt, Real-World Advice for Entrepreneurial and Business Success is just such a book.
Johnson’s a renowned serial entrepreneur, best known for his SalesDog website on sales advice and sales training. His success was started from humble beginnings. His remarkable career culminated in his becoming a successful and award-winning trade book and magazine publisher.
Rules of the Hunt is geared towards entrepreneurs, sales and marketing professionals, business owners and executives – to anyone wanting to accelerate their business career.
There is no one recipe for success in today’s business world. In Rules of the Hunt, Johnson avoids being prescriptive. He doesn’t pontificate, although with his successful track record, Lord knows he could. Instead, he humbly yet confidently tells his stories. He encourages you to build your own stories and he provides some guideposts to help you along your way.
You won’t find any trendy advice, complex theories, or unrealistic promises. Instead you get the kind of solid, down-to-earth guidance you would expect from a friend and trusted mentor.
You’ll profit from his invaluable advice for developing real-world skills for effective leadership, sales and marketing mastery, understanding the power of words and symbols, motivating others and avoiding pitfalls along the way and much more.
It’s all delivered in a friendly, sometimes humorous, manner through brief business stories, short tutorials, case histories, an occasional rant, and a few horror stories. And, in true mentor form, Johnson shows you ways to preserve both your physical and mental health during your hunt for business success.
I found the book a delightful read. His chapters on “Leadership,” “Relationships,” and “Working Smarter” rang true to me. Each chapter can stand on its own. It’s one of those books you can pick up from time to time, thumb through, and find a nugget that “speaks” directly to where you are at that particular moment. This book will make a great gift for clients and colleagues. .
In these times of over-scrutinizing and over-analyzing what we are, and aren’t, doing correctly in the world of sales, Johnson simplifies it all and makes it accessible. His Directory of Rules section at the back of the book is a handy quick-reference for those one-liners that pepper the Rules of the Hunt, and make such an impression when you read it.
This book gets my vote as a must-read, no matter where you sit around the business table.
I encourage you to get your copy of Rules of the Hunt today and start reaping the benefits of this priceless knowledge.