Wondering how to get more out of your LinkedIn profile? You’re not alone. Jill Konrath, a highly respected colleague of mine , thought leader and strategist, and a renown sales guru, is asking this same question. Author of SNAP Selling and Selling to BIG Companies, Jill specifically asked me to invite you to participate in this survey.
Why? Because of the space that we occupy in the business universe.
In today’s globally competitive business environment, your engineering role puts you firmly at the cross roads of business development conversations. You and I traverse the interface between sales, engineering, and revenue generation on a daily basis.
Perhaps this is news to you.
Everyone is a customer of everyone else. As the CEO of your own career development, how does your specialization preclude or enhance your ability to have cross-functional, collaborative conversations with everyone seated around the business development table? No matter what you call it (customer discovery, business development, customer conversations, pitching to investors), the bottom line is – literally – the bottom line: you are selling. And of course S-E-L-L is the most dreaded word in any technical professional’s vocabulary.
I’d like to nudge you off your professional ledge and urge you to find out the answers to how LinkedIn can help you develop revenue for your company. Go on. Take this Sales & LinkedIn survey sponsored by Jill Konrath.
If you are involved in business development – which means anyone who is an engineer, sales engineer, entrepreneur, member of a start-up team, TechTransfer and business incubator professional – you might be asking yourself what’s the best way to use LinkedIn to drive sales.
Find out answers to:
- How top sellers use LinkedIn
- Best ways to use LinkedIn to drive sales
- LinkedIn’s impact on sales
Some of you may see your LinkedIn profile as nothing more (or less) than a collection of people (sort of a “I have more LI Connections than you do” hoarding syndrome thing). Don’t laugh. One of my Connections dis-connected from me because he wanted me to be “seen but not heard” on his LinkedIn home screen. I was posting relevant content. He viewed his connections as static rather than dynamic. Maybe I’ve just described you as well?
Others of you may want to get “more” out of your LinkedIn experience but are unsure of how to leverage your profile to get a job or win business. While LinkedIn has a ton of features, how many folks with profiles fully utilize these features in developing the relationships that result in revenue for their company?
Then there’s the next question: is your LinkedIn profile complete and do folks “get” what it is that you can do for them? You know what to do about that one. Especially for technical entrepreneurs and start-ups, if you want to attract funders and promote your value proposition to venture capital folks, where do you think they will go first to “check you out”?
If you’d like to find out the answers to how top sellers utilize LinkedIn to drive business, take this Sales & LinkedIn survey being sponsored by Jill Konrath, a nationally and internationally respected sales guru. It’ll only take 2 minutes of your time.
I’ve already taken the survey and am looking forward to the data collected. Jill has a diverse network of sales professionals. I’ll be sharing the findings from this survey in an upcoming blog post.
What do you get out of it? As soon as the survey results are ready, Jill will send you a copy. You’ll find out the best way to use LinkedIn to drive sales.
Babette Ten Haken’s One Millimeter Mindset® Storytelling for STEM Professionals and Left Brain Thinkers speaking programs leverage purpose-driven value differentiation through storytelling, to create and retain successful employees and clients.