LinkedIn University Pages for Students recently launched. The objective: to assist students with securing internships by networking with University alums and graduates. The site has tremendous potential for making information about universities more accessible to high school students researching colleges. Have you ever tried to navigate a university website? LinkedIn for Students has started to spin with a generation that already is plugged into social networking.
LinkedIn University Pages may serve to nudge college students about the importance of showcasing their credentials as they progress through their studies. So many of the student entrepreneurs I coach at the university level still have grossly underdeveloped LinkedIn profiles. As they approach graduation, and are job hunting, these profiles need to enhance their chances of scoring an interview with potential employers. If they are looking for investors, even among university alumni, where will these individuals search first? LinkedIn first, and now, LinkedIn University Pages for Students.
LinkedIn University Pages for Students has a pretty good idea and an even better strategy. It’s a brilliant way to grow the people who will comprise your mature user base. It’s a smart way of shifting student profiles from reading like a lifestyle essay into an acceptable format for business.
As students transition from college into the workplace, LinkedIn University Pages for Students provides them with a social platform to transition how they articulate their value to potential employers and investors. Although in beta test mode now, with a limited roll-out of 200 pages, this tack reinforces that LinkedIn is a major venue for where, and how, business is “done.”
LinkedIn University Pages for Students creates new habits among today’s high school and college students. At the minimum, this student site is a plus for recruiters and functions as a job board. It will be interesting to see how LinkedIn for Students morphs into a site offering breadth and depth to its users. It also will be intriguing to see how the site transitions students into the big boy-big girl full-fledged LinkedIn.
Many student entrepreneurs are focusing on creating social sites for various purposes, including serving as online portfolios. It’s possible that LinkedIn University Pages for Students can provide an over-arching context into what and how these nascent platforms integrate into the big business picture.
One thing’s for sure. LinkedIn continues to be the #1 business networking site. The site’s breadth and depth often is underutilized by many of its mature members. Cracking the LinkedIn Sales Code by Jill Konrath and Ardath Albee reveals how all of us, students and mature professionals alike, can get more mileage out of our own profiles and user habits.
With the new school year starting, I’m looking forward to hearing how students are using the LinkedIn University Pages for Students site. I’ll be urging them to start developing their profiles early, and refining often.
How do you feel about LinkedIn University Pages for Students?
Babette N. Ten Haken, Founder & President of Sales Aerobics for Engineers®, LLC, brings entrepreneurial mojo and business- and revenue-producing collaboration and communication tools to small and mid-sized Seller-Doer businesses and startups.