Babette Ten Haken

Contact Babette
  • Home
  • Programs
    • Keynotes
    • Breakouts & Workshops
    • Professional Innovation Coaching
  • Blog
  • My Story
    • Testimonials
    • Honors & Awards
  • Resources
    • White Papers
    • Do You Mean Business? – The Book
  • Contact Me!
You are here: Home / Collaboration And Convergence / Engage in Stealth Competitive Intelligence

Engage in Stealth Competitive Intelligence

February 7, 2014 by Babette Ten Haken Leave a Comment

What types of activities to you engage in to gain a leg up on your competitors? Some of the best competitive intelligence you can glean is from your own stealth competitive intelligence efforts.

You will need to engage a team to help you out. Do you know who they are?

Your team may not involve the usual suspects.

There are folks in your organization who constantly engage with customers. They hear lots of information about your competitors. The problem is, they usually ignore what they hear. They don’t realize it might be important to you. They don’t understand this type of information confers a competitive advantage to their employer.

Enlist them. Enlighten them.

These people are the non-traditional sellers in your organization. Your receptionist, your customer service reps, the folks assembling, packaging, loading, the quality assurance professional.

These individuals hear about all the stuff that your competitors are doing right… or wrong. They hear about how your company may represent a breath of fresh air in an unimaginative, status quo buying universe.

You not only find out about your competitors’ weaknesses. You find out about your own company’s strengths.

Have you created an internal network with your non-traditional selling colleagues? They are resources providing you with valuable stealth competitive intelligence.

The anecdotal information they collect allows you to introduce these same topics in your selling conversations with Buyers. Except now, you are speaking using the Voice of that Customer, instead of some slick information created by the marketing department.

The stealth competitive intelligence your non-traditional selling colleagues collect allows them to have a selling conversation with their counterparts at your customer’s company. How have you prepared them to include that type of information when they speak to their peers?

The eyes and ears of the marketplace often involves more resources than you are accustomed to using. Your stealth competitive intelligence resources include your non-selling colleagues.

Expand your concept of competitive intelligence to include the types of information that your traditional non-seller colleagues hear every day.

This week, recruit your non-seller colleagues to become part of your sales team. Teach them what to listen for. Rehearse questions to ask in response to competitive intelligence scenarios which arise.

Include your non-traditional seller colleagues in your own sales strategy. The stealth competitive intelligence they collect represents more selling eyes and ears you have on the ground. You will find you become more sensitive to marketplace and competitive trends.

You gain the stealth competitive intelligence scoop which can provide your company with a marketplace advantage.

Grow collaboration with your sales efforts. Encourage the support of your colleagues who, before now, considered themselves marginalized from your selling initiatives.

Everyone is responsible for business development in today’s globally competitive marketplace. Non-traditional sellers, the stealth competitive intelligence team you create, just may be your missing ingredient.

Babette N. Ten Haken, Founder & President of Sales Aerobics for Engineers, LLC, catalyzes revenue-producing business transition, startup growth and professional development.

Enjoy this post? Please share it!

Share on TwitterShare on FacebookShare on LinkedInShare on EmailShare on Reddit

Filed Under: Collaboration And Convergence, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: competitive intelligence, non-traditional sellers

About Babette Ten Haken

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Hire Babette to speak at your next conference or corporate meeting.

https://youtu.be/Yf-h80O_QZ4
Sign up to receive posts via email
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide
No spam, ever. Promise. Powered by FeedBlitz
SalesProCentral
Customer Experience Update

Categories

  • Collaboration And Convergence
  • Customer Experience, Success, Loyalty, Retention
  • Human Capital & Industrial IoT Workforce
  • Professional Development
  • Trending Book Reviews
  • Uncategorized

Recent Posts

  • Target Working with the Best so You can be Your Best!
  • Your Post Pandemic Career Strategy Evolved. Now what?
  • 3 One Millimeter Mindset Professional Goals Blog Posts
  • What Is Your Professional Career Voice: Leader or Follower?
  • Why Your Professional Core Capabilities Limit Your Value

Archives

Storytelling for STEM Professionals and Left Brain Thinkers Speaking Programs. Learn more....

Contact Babette
Sign up to receive posts via email
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide
No spam, ever. Promise. Powered by FeedBlitz

Recent Posts

Target Working with the Best so You can be Your Best!

Your Post Pandemic Career Strategy Evolved. Now what?

3 One Millimeter Mindset Professional Goals Blog Posts

Follow Us!

Follow Us on FacebookFollow Us on TwitterFollow Us on LinkedInFollow Us on Instagram

Privacy Policy | Terms and Conditions

CATALYST FOR PROFESSIONAL COLLABORATION: Storytelling for STEM Professionals and Left Brain Thinkers Speaking Programs.
Sales Aerobics for Engineers®, All Rights Reserved 2021 ©
By continuing to browse the site you are agreeing to our use of cookies