Your success might fly in the face of the conventional, same-old status quo business outcomes you’ve gotten very comfortable with.
Time to move onward and upward!
Small things, done well, over time move business outcomes forward. Those small things involve you and your staff’s dedication to reinforcing those processes and practices which produce the best business outcomes for your company as well as your customers’ businesses.
What’s unconventional is your decision to move away from your status quo. What’s unusual is that you took the time to define your status quo. You can’t move forward until you understand what’s holding you, and your business, back. That’s the recurring mantra of my book, Do YOU Mean Business?, a manifesto on how collaboration creates business development strategies which drive revenue.
What’s unusual is that when you and your team consistently and systematically apply collaborative habits and attitudes towards business outcomes, your customers begin to take you more seriously and credibly.
The term “unconventional” relates to something that is “not based on or conforming to what is generally done or believed.” Your customers currently perceive you as yet another commodity sales person or manufacturer of low-cost, low-quality output. They will sit up and take notice once you’ve moved beyond their “conventional” perceptions. Are you ready?
The term “non-traditional” describes something that is “nonstandard, non-normative.” What the marketplace perceives as status quo today can be altered tomorrow by a business that exceeds expectations via consistency and discipline.
The term “unusual” involves something that is “not habitually or commonly occurring or done.” Why should your business, manufacturing or selling habits conform to the marketplace’s expectation of mediocrity? Make sense?
It doesn’t take much to shake things up so your customers sit up and take notice. Achieving “what it takes”, however, involves you and your staff’s full buy-in and commitment to developing healthy, disciplined and productive processes, core capabilities and self-beliefs.
Are you there yet? Do YOU Mean Business? offers a set of tools to move you closer today.
Babette Ten Haken, Founder & President of Sales Aerobics for Engineers®, LLC catalyzes small to midsize businesses transitioning forward, startup growth and professionals development. Let’s get to work today! This article was first published in the 9/9/2014 weekly edition of Top Sales World magazine.