You are a one person super sales force.
Are you a sales force to be reckoned with? Or do you eschew this responsibility because you prefer to delegate and lead as a Figurehead?
As a CEO, you figure that’s one role you don’t want to assume. You have bigger fish to fry. You would rather leave the selling to your traditional sales force.
As the CEO who sells, your company’s super sales force, you can go boldly where the sales guys and gals can’t easily go. You can walk right past gatekeepers who prevent forward progress of even your most expert senior account executives.
As the CEO who is a super sales force, you are privy to industry and economic trigger events as they emerge, rather than after they become common knowledge to your own sales force and your competitors’ sales teams.
As a super sales force, you can engage and motivate potential target audiences. You can break down barriers and influence buying choices. Your efforts translate into enhanced prospective customer receptivity when your own sales force calls on them.
One of the ways you can broaden your reach as a business leader and influencer is to take social business more seriously. Take control of your own accounts on social media platforms instead of leaving it up to the PR folks: they aren’t “you” anyway.
In a study sponsored by Domo.com and CEO.com, a small but growing number of CEOs participate on social platforms. Is one of these CEOs you?
The real question to ask yourself is whether you perceive social business, social selling and social media as a hobby / sprinkles on your business development cupcake? It’s not fluff.
As the CEO who sells, your company’s super sales force, social media provides you with the tools to influence and represent your company – even when you are thousands of miles away.
You never know where your next customers are located.
You never know who is reading your social media offerings unless you take the time to invest in establishing your brand equity on social platforms.
Isn’t it time that you created a fresh dialogue with new marketplaces?
The CEO who takes responsibility for selling sets the path for their company’s revenue stream. That’s engaged leadership which provides relevance and value for today’s digital and cloud-based business environment.
How do you rate yourself as a super sales force, if you are your company’s CEO?
How do you rate the sales efforts of your company’s CEO, if you are a part of their sales force?
Babette N. Ten Haken, President of Sales Aerobics for Engineers®, LLC, is a management consultant and business coach. She helps startups and small-to-medium manufacturing and service companies who have difficulty with unpredictable revenue streams. Top Sales World named Babette Ten Haken a Top 50 Influencer and Top 50 Blogger in 2013 and 2014.