There have been a lot of social business posts written this year, haven’t there? It can become confusing, to say the least.
Is social business the same thing as social selling? Is social selling really a form of sales? Is social selling simply marketing, repackaged on a social media platform? Is social anything a complete waste of time?
For those of you who have gotten to know me, you know I’m trained as a scientist. That means I’m skeptical. That means I look at a company’s cultural context and put a solution or an observation into that context. That means I validate what I observe. That means I ask a lot of questions.
Well, does it make sense or not?
Here are 12 posts I created for IBM Midsize Insider this year. I weigh in on the importance of creating a business culture that recognizes and throughputs becoming a social business.
Let me know whether I’ve created some order for you and alleviated some of your confusion about what, who, when and where you should be spending your time for business development.
Happy reading and tweeting!
Social Business Basics, an Insider’s Perspective http://bit.ly/W4P7za via @babettetenhaken
Balanced Customer Focus and Social Business http://bit.ly/1xp5iD0 via @babettetenhaken
Social Business Collaboration and Customer Retention http://bit.ly/1uGHefh via @babettetenhaken
5 Customer Expansion Tips for Your Social Business http://bit.ly/1pZ0zIa via @babettetenhaken
Entrepreneurial Social Business http://bit.ly/1nwWqXz via @babettetenhaken
3 New Product Development Tips for Your Social Business http://bit.ly/1uDnUP6 via @babettetenhaken
Should the Midmarket C-Suite lead Your Social Business Strategy? http://bit.ly/1s2DXaQ via @babettetenhaken
Your Social C-Suite – 4 motivation tips http://bit.ly/1r0PDXB via @babettetenhaken
Social Collaboration – 4 Social Selling Strategies http://bit.ly/1oaAUgX via @babettetenhaken
Bright Shiny Social Objects http://bit.ly/1tfmNnA via @babettetenhaken
Your Social Customers Business Terms – 3 Tips http://bit.ly/1ziPeXG via @babettetenhaken
Does Your Social Business Model Really Sell? http://bit.ly/138SYOM via @babettetenhaken
Babette N. Ten Haken is a management consultant and business coach. She catalyzes startups and remodels small-to-medium manufacturing and service companies who have difficulty with unpredictable revenue streams. Her book on communication and collaboration strategies and tools, Do YOU Mean Business? is available on Amazon.com.