Internal team resources diversify membership in your sales team, engineering team, IT (information technology) team, you-name-it. Create more enduring business outcomes and solutions for your customers.
This strategy is easier said than done. Your first instinct is to “widen” your cache of internal team resources by seeking out folks from other departments whose mindset is closest to your own. If you are in sales, you turn your gaze to marketing. If you are in engineering it is logical to consider IT folks as adjuncts.
While this tactic widens your team bandwidth a blip or two, consider what type of internal team resources would confer a strategic advantage to your team, over time.
Then move one millimeter outside your comfort zone. The internal team resources which are key to finding excellence in execution of strategy are not necessarily the guys and gals in the next department over.
Consider cross-discipline collaboration with those folks. The people who do not speak the same professional language as you do. The professionals who do not hear and interpret words the same way that you do.
The key to achieving continuous excellence in the execution of strategy is cross-pollinating your team with people you don’t normally associate with. Except when your team is in crisis.
When you have the folks who get your team out of messes as members of your permanent team, you all are on your way to some innovative outcomes for your customers.
Most of the time, you are in the habit pulling these folks off the shelf for fixes (and putting them back on the shelf as quickly as you can). Consider including them in an ongoing basis as part of your team.
No one said that implementing this strategy is going to be easy. Especially since everyone tends to instinctively “stick with their own kind.” Then there are your organization’s corporate silos, which sequester everyone to “work with their own kind.”
When you cross-pollinate your team with these type of internal resources, your team gets stronger. You all learn more, together. You question each other’s logic. You push back and validate ideas. You all pull together.
My advice: Think about which internal team resources would be key to making your team more successful this quarter, this year, next year. Then talk with them. Yes, talk with them.
Your conversation may start off awkwardly. Find a common ground for your conversations. You and your team will never look back.
That’s the start of solid collaboration, don’t you think?
Babette Ten Haken started out her career as a scientist. Early on, she was asked to bring clarity to the chaos of stalemated conversations between engineers, sales, IT, quality, legal and marketing folks. She focuses on building collaborative, innovative and profitable teams who are focused on excellence in the hand-off of strategy for execution. Her Playbook on leadership and business strategies, including tools, Do YOU Mean Business? is available on Amazon.com.