Consider the long-term impact of “what you do for yourself and your company.” Now translate that into the impact you have over the long haul to significantly improve the health, well-being and sustainability of each client.
It’s not All About You.
Targeting translational value moves you beyond a “What’s in it for Me?” mindset, beyond meeting quarterly KPIs mentality, beyond let’s close this deal and get the client invoiced endpoint.
When your professional goal is providing translational value to your colleagues and customers, you become:
- engaged in measuring, analyzing and improving the long-term impact of how your products and services are created, implemented and utilized; and
- invested in how your deliverables catalyze your clients to become healthier, more competitive and sustainable.
Let’s explore together, shall we?
Your solutions have long-term business and technical “therapeutic” impact.
That thought doesn’t sound like a short-term fix for anyone, does it? Let’s borrow a page from the European Society for Translational Medicine (EUSTM) playbook.
Translational research and TM (translational medicine) describes an interdisciplinary branch of the biomedical field. It has three main pillars: benchside, bedside and community. The goal of TM: combine disciplines, resources, expertise, and techniques promoting enhancements in prevention, diagnosis, and therapies to improve the global healthcare system significantly. (courtesy of Wikipedia)
The goal of translational research is to combine benchside (research), bedside (clinical) and community (interdisciplinary collaboration) to yield enduring outcomes that improve how global healthcare strategy is executed.
Now it’s your turn.
- Replace “benchside” research with your own research and discovery utilizing BigData, analytics, even Google searches about your clients.
- Replace “bedside” with executing strategy and delivering your research insights to your clients for their health, well-being and sustainability.
- There’s no need to replace the term “community.” If your company culture isn’t focused on building a cross-functional, interdisciplinary community both internally (employees) and externally (customers and industry), you are spectators instead of catalysts.
Ultimately you and your company are part of a community-wide effort to have a significant impact on the health and well-being of local, regional and national economies.
Your Job Functionality is Translational.
Targeting translational value unlocks resources throughout your organization. Get to know your colleagues. Learn to work collaboratively.
When your work – and your Big Ideas – cross over departmental boundaries, everyone learns from everyone else. That’s what the medical researchers and healthcare data scientists target. Why shouldn’t you, as a Business Professional of Worth?
Focus on creating translational value for your customers. Create value each step along the way. Your collaborative team work translates your output into enduring, value-driven client solutions. Your solutions are transfused throughout your clients’ organizations, leading to greater productivity, profitability and sustainability.
Like medical researchers and clinicians, you and your team focus on discovering:
- What’s right and what’s wrong internally within our own organization. (process improvement, or “diagnosis” in TM)
- How to improve processes to ensure consistent, high quality product and service delivery to customers so their own processes improve and become more consistent. (“prevention” in TM)
- How injecting your solutions increases the long term viability or lifespan of your organization and your customers’ organizations. (patient and customer care; education about healthier patient and customer processes and habits; business and operation process management outcomes; medical cures)
Make the Translational Commitment. Then Live It.
Ask yourselves today: what is the translational value of who we are as a microbusiness, small to medium size business, major corporate enterprise?
Consider: what type of business model is needed? What type of employees are required? What type of leadership skills must be developed? What type of clients will be earned as a result of our commitment to creating and delivering transactional value?
Develop a far greater sense of purpose to the valuable work you do each day. Your industry and your client communities will become far more healthy as a result of your commitment to translational value.
Babette N. Ten Haken is a strategist, analyst, author and blogger. Her focus: the interrelationship between teams, leadership and culture in technology and manufacturing. Her Workshops target excellence in the execution of strategy. Babette began her career in clinical research where she was asked to bring clarity to stalemated cross-functional conversations. Her Playbook of collaboration hacks, Do YOU Mean Business? is available on Amazon.com.