It’s time to create an industrial IoT sales strategy. The relentless, and often unforgiving pace of the industrial Internet of Things (IoT) waits for no one to play catch up.
Some manufacturing plants have “smartened up” while others remain behind-the-times and are resisting the need to move away from what seems to have worked before.
Which category does your organization fall into?
Industrial IoT sales strategy takes what your organization already does very well, and upgrades and updates it so that you are relentlessly focused on one outcome. That outcome is continuously providing better and better customer experience for customer success and customer retention.
In order to create better and better customer experience, your equipment must continuously become better and better throughout its lifecycle. Your products, services, training and updates/upgrades also become better and better.
Is your manufacturing organization poised for an industrial IoT sales strategy that encompasses all manner of “better and better”?
This month we took a deep dive into what customers expect when working with smart sales organizations who serve smart manufacturing plants.
We will continue our journey, because the successful outcome of an industrial IoT sales strategy is customer retention. I hope you enjoy reading these blog posts as much as I enjoyed the challenge of creating them for you!
Babette
Upgrade Your #CustomerRetention DNA Already, Will You? http://bit.ly/2c4Gltv @babettetenhaken #sales #strategy #IoT
Recalibrating Tech #Workforce Hiring DNA for What’s Next http://bit.ly/2c09EfX @babettetenhaken #WorkTrends #HR #strategy
Upgrade Team DNA for Better and Better #Business Outcomes http://bit.ly/2cCzbO5 @babettetenhaken #collaboration #HR #strategy
Targeting Transactional #CustomerExperience or Long Term #Strategy? http://bit.ly/2ccn9fS @babettetenhaken #CX #sales
Post Sale Team #VoC and #IoT #CustomerRetention http://bit.ly/2cU2soB @babettetenhaken #sales #strategy
Leverage Team Masters for #CustomerRetention http://bit.ly/2cAfWpL @babettetenhaken #collaboration #strategy #HR
Different Professional Perspectives create #IIoT Opportunities http://bit.ly/2d3jeTM @babettetenhaken #strategy #sales #collaboration
Smart #Manufacturing Plant Strategy tests Organizational Dynamics http://bit.ly/2d8E2Xh @babettetenhaken @IBMServices #IoT #collaboration #strategy
Cultural #Collaboration for #IIot Decision Making http://bit.ly/2d3ySfW @babettetenhaken #IoT #strategy
Slaughterhouse Questions and #CustomerDiscovery http://bit.ly/2dkRYSt @babettetenhaken #sales #IoT #strategy
Capital Equipment #CustomerRetention #Strategy leverages #IT Alliances http://bit.ly/2d9D91K @babettetenhaken @IBMServices #manufacturing
Babette Ten Haken writes, speaks and coaches about customer success for customer retention. She traverses the interface between human capital strategy for hiring and developing collaborative technical and non-technical teams. She serves manufacturing, IT and engineering intensive companies. Babette’s playbook of technical / non-technical collaboration hacks, Do YOU Mean Business? is available on Amazon.
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