The relentless pace of tech advances, courtesy of the Internet of Things (IoT) and Industrial Internet of Things (IIoT) ecosystems, wait for no one to play catch up.
Are you or your organization waiting for the “right” time to take a serious look at how a big data strategy impacts your customer retention strategy?
That time is now. Actually, it was yesterday.
Most of the time when I talk about this topic with clients or during speaking engagements, I feel like the spouse who asks her partner or teenage son to “Please take out the garbage.” Now if any of you have found yourself in a similar situation, you know what I’m talking about.
I mean “Now!” when I make that request.
The person on the receiving end of that request may interpret the request as: “Yeah, I’ll do that later.”
We are never quite ready for “What’s Next?” courtesy of the IoT. The norm, however, is that our data environments are continuously volatile and, unfortunately, under attack.
That is why it is so important for your organization to have a big data strategy. Not only to protect and secure your data, but to extract the gold that resides in legacy data fields.
The voice of your customers is singing inside that data, if you ask your data scientists to take a look.
The bottom line is that a big data strategy is both holistic and highly focused. This strategy leverages a tech workforce hiring strategy that can work with internal multi-disciplinary teams. Everyone’s focus? Asking the right questions about insights to be derived from these data.
Ultimately, a big data strategy is not hidden. Rather it is best deployed throughout your organization.
When you hire the right people, and put them on the right teams, and they collaboratively start asking the right questions, you are golden.
Do you have a big data strategy that’s focused on customer retention? Isn’t it about time for you to get started? Like Now!
I hope you enjoy re-reading these posts. Once again, our conversations inspired me to create them on behalf of you and your customers!
- Capturing User Context makes #B2B #CX Data more Relevant
- #BigData relevance meets Chicken Little and Corporate Culture
- Make #datascientists Your New Best Friends
- The Second Sale and #CustomerRetention #Strategy
- #BigData #Collaboration Platforms drive Enterprise Insights
- Can the #CIO Role survive and become translational for the #IoT enterprise?
- Is Catalog Selling a Smart #Strategy for the Smart Plant?
- #CustomerRetention #Sales #Strategy is more than making Your Numbers
- Retaining Connected Customers is an Art Form and A #Strategy
- Connected Internal #Teams retain Connected Customers
- #CustomerExperience Foresight requires Organizational Collaboration
- Mining Legacy Data allows CIOs to extract #Business Insights
Babette Ten Haken is the Founder and President of Sales Aerobics for Engineers®, LLC. She has one of the most distinctive voices in today’s workforce, professional development and customer success communities. She traverses the interface between tech workforce hiring strategy and developing collaborative technical and business teams focused on customer success and customer retention in the industrial Internet of Things (IIoT) ecosystem. Babette’s playbook of technical / non-technical collaboration hacks, Do YOU Mean Business? is available on Amazon. Contact her here. Image author: ra2 studio. Image source: Fotolia