Babette Ten Haken

Contact Babette
  • Home
  • Programs
    • Keynotes
    • Breakouts & Workshops
    • Professional Innovation Coaching
  • Blog
  • My Story
    • Testimonials
    • Honors & Awards
  • Resources
    • White Papers
    • Do You Mean Business? – The Book
  • Contact Me!
You are here: Home / Customer Experience, Success, Loyalty, Retention / 4 Tips for Data Driven IIoT Storytelling Success

4 Tips for Data Driven IIoT Storytelling Success

December 16, 2016 by Babette Ten Haken Leave a Comment

IIoT storytellingData driven IIoT storytelling for the industrial Internet of Things (IIoT) ecosystem relentlessly focuses on customer success for customer retention.

IIoT stories and business cases have a lot of meat on them. They differ from status quo infographics or legacy marketing communications collateral.

Consider how your organization delivers business value to both internal and external customers. Data driven IIoT storytelling (industrial Internet of Things) leverages insights from predictive analytics to state your business case to data driven decision makers.

First, these stories derive insights from quantitative, predictive analytics. Next, these stories marry up with qualitative, Voice of the Customer insights. Finally, IIoT storytelling focuses on how your organization’s ecosystem of people, processes, software and equipment creates enduring line of business value for clients.

Consider incorporating these 4 Tips for embarking on a data driven IIoT storytelling journey for 2017.
  1. Think strategy first,  before you dive in and try to execute a meaningless data driven project.

    Look before you leap into data driven IIoT storytelling. Without foresight and proper planning, creating data driven projects represents nothing more than busy work yielding meaningless results. However, by asking data scientists and other cross-functional resources to assist you, the pilot project becomes aligned with organizational strategy. Always connect the data dots and analytics insights to line of business value.

  2. Work collaboratively and cross functionally to understand the data.

    Perhaps you currently do not interact with data scientists in your organization. If so, you are long overdue to make them your new best friends. They are well-suited to help you overcome big data analytics anxiety. Not only are these professionals great teachers, but also they are inquisitive and curious. Data scientists have just as many questions to ask you as you will ask them. That scenario represents a fertile playground for big data and predictive analytics collaboration!

  3. Liberate and mine the gold found in historical, retrospective data.

    Review what has already happened. This tack is one of the best ways to get everyone’s feet wet working strategically and collaboratively. Consider whether overlooked variables now contribute to insights about present-day strategic initiatives. Ponder the organizational data backstory. Why do these data continue to lie dormant or hidden within incompatible data bases? Evaluate lost opportunity for value creation. Why does information still reside in data kingdoms within fiercely guarded departmental silos? Does this scenario represent your big data and predictive analytics status quo? If so, how much good is the data doing anyone? Isn’t it about time that you Free the Data!?

  4. Data and insights are meaningless without context. Define project scope for IIoT storytelling. Create provocative questions to ask of big data. Consider how data driven insights will be used within the context of each line of business unit. Anticipate specific terminology of end users of data driven IIoT storytelling. Translate across professional disciplines. Increase cross functional understanding.
How are you planning on incorporating data driven IIoT storytelling into your customer acquisition, customer success and customer retention strategies in 2017?

Take the next steps.

Babette Ten Haken is a storyteller, management consultant, strategist, speaker and coach focused on customer success for customer retention in the industrial Internet of Things (IIoT) ecosystem. She traverses the interface between human capital strategy for hiring and developing collaborative technical and non-technical teams. She serves manufacturing, IT and engineering intensive companies. Babette’s playbook of technical / non-technical collaboration hacks, Do YOU Mean Business? is available on Amazon. Image source: iStock

Enjoy this post? Please share it!

Share on TwitterShare on FacebookShare on LinkedInShare on EmailShare on Reddit

Filed Under: Collaboration And Convergence, Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: big data, data driven IIoT storytelling, IIoT, predictive analytics, story telling

About Babette Ten Haken

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Hire Babette to speak at your next conference or corporate meeting.

https://youtu.be/Yf-h80O_QZ4
Sign up to receive posts via email
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide
No spam, ever. Promise. Powered by FeedBlitz
SalesProCentral
Customer Experience Update

Categories

  • Collaboration And Convergence
  • Customer Experience, Success, Loyalty, Retention
  • Human Capital & Industrial IoT Workforce
  • Professional Development
  • Trending Book Reviews
  • Uncategorized

Recent Posts

  • Target Working with the Best so You can be Your Best!
  • Your Post Pandemic Career Strategy Evolved. Now what?
  • 3 One Millimeter Mindset Professional Goals Blog Posts
  • What Is Your Professional Career Voice: Leader or Follower?
  • Why Your Professional Core Capabilities Limit Your Value

Archives

Storytelling for STEM Professionals and Left Brain Thinkers Speaking Programs. Learn more....

Contact Babette
Sign up to receive posts via email
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide
No spam, ever. Promise. Powered by FeedBlitz

Recent Posts

Target Working with the Best so You can be Your Best!

Your Post Pandemic Career Strategy Evolved. Now what?

3 One Millimeter Mindset Professional Goals Blog Posts

Follow Us!

Follow Us on FacebookFollow Us on TwitterFollow Us on LinkedInFollow Us on Instagram

Privacy Policy | Terms and Conditions

CATALYST FOR PROFESSIONAL COLLABORATION: Storytelling for STEM Professionals and Left Brain Thinkers Speaking Programs.
Sales Aerobics for Engineers®, All Rights Reserved 2021 ©
By continuing to browse the site you are agreeing to our use of cookies