One Millimeter Mindset™ customer retention moves you and your organization one millimeter outside your current comfort level.
Depending on where we sit around the business table, we all see the same things differently. One of the biggest differences has to do with how we acquire and then retain customers.
When I started this blog in 2009, I focused on the thorny issues involved with communicating across the sales-engineering interface®. The Us versus Them mindset which places professional disciplines in adversarial positions, hunkered down in departmental silos, never worked back then. And it certainly doesn’t work in the digitally transforming workplace. To help you overcome this type of divisive mindset, I created 16 collaboration hacks in my 2012 book, Do YOU Mean Business?
More importantly, One Millimeter Mindset customer retention is about today and tomorrow, not yesterday.
The strategy and execution focus less on churn rates and more on cross-functional collaboration than status quo business models currently allow. Let’s face it. The post-sale care and feeding of customers is relegated to just about everybody who had zero to do with acquiring these customers. In a digitally connected, globally competitive business ecosystem, customer success is catalyzed by workforce collaboration, not just sales-engineering collaboration.
Hence, in 2014, One Millimeter Mindset™ customer retention became the logical next-step evolution of Sales Aerobics for Engineers®. Ours is a holistic dialogue. We wrestle with big ideas and hairy issues which hold us back from making the types of hard calls which liberate our organizations from status quo mindset and processes.
The following One Millimeter Mindset customer retention blog posts represent the top posts from 2017.
Take a read. Better yet, take a good long think about the implications of these ideas and strategies for business growth, expansion and your own leadership in 2018. Then, contact me. Let’s discuss how One Millimeter Mindset workshops and leadership coaching can help rediscover the innovative mindset upon which you founded your company.
Why A Promise Statement is more than a Value Proposition
Why You remain a SMB Business Model Prisoner
Use 5 Business Whys to root out Your Status Quo
Are you a Process Expert or a Process Spectator?
Customer Unretention Syndrome results from 4 Sales Achilles Heels
Retaining IIoT Customers or just Cross and Up Selling Them?
Are You practicing Wagon Circling Customer Retention?
Why and How Simple Storytelling compels Buyers to Act
Why Technical Decision Makers remain Skeptical of You
Blended Customer Retention Strategy benefits You and Your Customer
Next steps towards executing One Millimeter Mindset Customer Retention Strategy:
- Has what you read today started you thinking about tomorrow? Contact me and let’s discuss.
- Subscribe to my blog. Share your email address in the red box in the right column. Never miss another insightful post.
Babette Ten Haken serves organizations as a corporate catalyst and innovative speaker, strategist, coach and storyteller. Babette’s One Millimeter Mindset™ Workshops and Speaking programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention, especially in challenging Industrial Internet of Things environments. Babette’s playbook of IIoT team collaboration hacks, Do YOU Mean Business? is available on Amazon. She is a member of SME, ASQ, SHRM and the National Speakers Association.
Image source: Adobe Stock
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