What happens when we become professionally compelling to clients?
For starters, clients invite us to their business tables. As resources. Even when no “apparent” business opportunities exist.
Over time, becoming professionally compelling positively impacts client experience. Think of the implications of this professional innovation strategy on customer success and customer retention.
Why continue to play professionally predictable supporting roles in our organization?
To get started, here are 3 strategies for becoming professionally compelling.
First Professionally Compelling Strategy. First, choose one area of the client’s business. Then, learn everything about it: the status quo, what is trending, what is next. When we are interested and invested in our clients’ business ecosystem, we offer them a compelling reason to do business with us.
Second Professionally Compelling Strategy. Start by attending webinars, seminars and meetings. Even if our organization is not reimbursing us for attending. As a result, discover whether we agree with other people’s perspectives, or not. Consequently, develop our voice through in-person networking conversations. Then, share the insights with the client.
Third Professionally Compelling Strategy. Start articulating our smartness and savvyness, in a more compellingly manner. Thus, we engage clients during conversations. When we no longer sound scripted or artificial, we create actionable value for clients.
When we are professionally compelling to clients, they communicate with us, differently.
Something curious happens when we become professionally compelling. Clients cease to perceive us as order-takers. Instead, we evolve into innovators.
My professional innovation goal is for clients to find us so compelling, that they ask us: “What do you think about this?” Instead of continuing to ask: “Can you do this for me?”
Isn’t it time to become more professionally compelling? Take a one millimeter step beyond what is comfortable. Discover what is possible. Then, click on this link. What are you waiting for?
Start moving one millimeter forward, towards becoming more professionally compelling. Today.
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Babette Ten Haken delivers her One Millimeter Mindset™ keynotes, breakout sessions and workshops to help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. Babette Ten Haken serves organizations as an inspiring speaker, strategist, coach and storyteller. She is a STEM-trained scientist, corporate catalyst and design thinker. Babette’s playbook of collaboration tools, Do YOU Mean Business?, is available on Amazon. She is a member of SME, ASQ, SHRM and the National Speakers Association.
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