Innovative customer experiences stand out from what customers are used to experiencing. Not only do these experiences feel different, as they happen. Also, after the customer service rep, sales rep, engineer, field sales service rep, Quality professional departs, the customer asks themselves: “What just happened?”
Customers cannot get you out of their minds. Even more, they cannot wait for you to return. Because you are unforgettable.
How are unforgettable customer experiences created? Let’s explore.
First, innovative customer experiences are created by Professionals of Worth who continuously listen to the voices of their client’s workforce. And then take customer-focused action.
Becoming unforgettable means you focus on serving the long-term needs of the customer’s voice. And not just the voice of the person signing the contract or approving a service requisition. Because these actions only fulfill your own KPIs and quarterly quotas.
You continuously remain tuned-in to the voice of the entire organization. Because you are aware that each organization reflects the expression of multiple voices of internal customers. These customers represent the workforce of your client.
Do you know who these people are? Are you experiencing their voices, as internal customers of their employer? Can you discern how their voices vary, depending on their functional roles within the organization? Their voices become your opportunities to better serve your clients.
How innovative, distinctive and unforgettable is executing this strategy?
Secondly, innovative customer experiences are created by professionals who do not hesitate to step outside what is comfortable. In order to become unforgettable. Is this you?
Reaching out to all the people who make a business hum often moves you one millimeter beyond the comfort of your own job description. Yet, these are the folks who hold the keys to what is going well and what is not so hot about a business.
In addition, these employees may not have the same educational background as you do, job function or professional degree. Initially, they make you uncomfortable. Until you both become comfortable collaborating with one another.
When you take the time to make the time to spend time with all tiers of internal customers, they do not forget you. As a result, you honor them by honoring their functional roles and their relationships with each other. Consequently, you bring out their collective voices and honor their value to their organization.
A curious thing happens when you become relentlessly focused on creating innovative customer experiences. Simply by being engaged, tuned-in and interested.
First, you become unforgettable to your customer tiers. Then again, your customers – including every internal customer inside the organization – become unforgettable to you.
Over time, you both will bring out the best in each other, through sharing collaborative insights, and executing strategy. Together. What are you waiting for?
How will you create unforgettable innovative customer experiences this week? Click on this link and let me know! Have a remarkably innovative week!
Start moving one millimeter forward beyond what is comfortable, today. Instead, let’s target what is Possible, together.
- Engage me to speak or conduct an interactive workshop at your next corporate or association event.
- Has what you read Today started you Thinking about tomorrow? Contact me. Let’s create a One Millimeter Mindset™ program that fits your needs.
- Subscribe to my blog. Share your email address in the red box in the right column. Never miss another insightful post.
Babette Ten Haken’s One Millimeter Mindset™ keynotes, breakout sessions and workshops help individuals, teams, organizations and associations leverage productive and profitable collaboration to catalyze professional innovation, workforce engagement and customer retention. She serves organizations as an inspiring speaker, strategist, coach and storyteller. Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. How’s that for walking the cross-functional collaboration walk? She is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s Playbook of collaboration hacks, Do YOU Mean Business? is available on Amazon.com.
Image source: Fotolia