After all is said and done, collaborative revenue generation is part of everyone’s job function. Whether stated or not in an employee’s job description.
Sounds pretty boring, doesn’t it? Actually, collaborative revenue generation is the lifeblood responsible for business growth, expansion and sustainability. Have I got your attention?
Consider that each employee touches some aspect of the customer acquisition and retention process. Regardless of job title, function, pay grade or educational pedigree (or not).
In my book, Do YOU Mean Business?, I offer you 16 collaboration exercises to jump-start collaborative customer retention in your own career trajectory. Especially when it comes to working with people who do not solve problems the way you do.
In order for each employee to discover just what “their” specific customer touchpoint involves, they often must stray beyond the confines of their department. However, most organization’s and association’s cultures do not encourage employee exploration and discovery.
Which is crazy. Especially when I speak to smaller associations or business groups. The average business size is 10-20 employees or less. So everyone actually knows each other, by name. However, they have no idea what each other “does.” Or how “what they do” connects with what “everyone else does.” As a result, it takes something drastic, like increased employee, member or customer churn, to make leadership finally react.
Skeptical about the power of collaborative revenue generation? You should be.
First, this concept is uncomfortable. Because it moves you one millimeter beyond the confines of a traditional workforce model. Secondly, you have no idea what exists beyond that short one millimeter span which, in your mind, seems as endless as the Sahara desert. So you block, opting for what is known, convenient, comfortable, and only half as profitable.
I have two questions for you.
- What type of manufacturing or service outcomes does continuing to perpetuate a disjointed workforce model create?
- Consider the quality of workforce engagement experiences, let alone external customer experiences, in this type of non-collaborative, segmented model.
Better yet, ask your current customers. Because they either are raving net promoters for your organization, or not. So are your employees.
Why wait until your bottom line signals the impact of the absence of a collaborative revenue generation strategy? By that time, playing catch up moves you far more than just one millimeter beyond the issues and mindset which currently make you resist change. Why react when you can be proactive?
Planning your next team, corporate or association meeting? Searching for a one-on-one catalyst to get you unstuck? Engage me to present a One Millimeter Mindset ™ program! Delivered virtually or in-person. Contact me here.
Babette Ten Haken | Change Catalyst | Purpose-Driven Professional Innovation | Cross-Functional Team Leadership | Trust-Based Client Retention | In Person & Virtual Speaker, Consultant, Coach, Author |
Babette Ten Haken, Founder & President of One Millimeter Mindset™ Speaking & Consulting, catalyzes trust-based, purpose-driven, cross-functional leadership. She leverages Voice of the Customer and storytelling to translate across communication and collaboration disconnects impacting successful business outcomes across people and professional disciplines. Babette is a cross-functional business-oriented STEM professional, qualitative Voice of the Customer facilitator, and Six Sigma Green Belt (Quality). She is a member of the ASQ, SHRM, PMI, the National Speakers Association. Her playbook of cross-functional collaboration, Do YOU Mean Business? is available on Amazon.com. Contact Babette here. Image source: Adobe Stock.