Customer retention is a business growth, expansion and sustainability strategy. Yes, sales people usually get all the glory. However, in reality, customer retention is firmly in the hands of everyone else in the organization who usually is not part of the customer acquisition process.
Those of you who read my blog know that I work with organizations and associations like yours, who want to leverage a more profitable workforce to retain the customers and membership you work so hard to win.
In order to accomplish your objectives, it just may be necessary to wrap your brains around leveraging workforce collaboration for customer retention more profitably.
Otherwise, everyone continues to “do their own thing” within their respective departmental silos. And that business model, and business practices, often result in redundant efforts or disparate ones.
When pondering how to sustain your organization, moving forward, consider the content in this customer retention blog review. Is your organization or association laser-focused on continuously, and strategically, serving customers and members, better and better, over the duration of your relationships? Or is your organization’s (and your) focus self-directed, instead?
Before we all get caught up the end-of-year chaos of meeting our KPIs and making our numbers, sit down, take a piece of leftover Halloween candy (I know you have some!) and read these posts.
And don’t forget. You can schedule a one-hour, laser Q&A session with me. We can discuss the meaning of life, if you wish. Or, better yet, how to recalibrate just what it takes to retain the customers and members you work so hard to acquire and serve. You can Leverage Babette’s Brain by clicking on this link, right here.
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Babette Ten Haken catalyzes organizations and associations, like yours, who want to leverage a more profitable workforce to retain the customers you work so hard to win. Her One Millimeter Mindset™ speaking and consulting programs leverage collaboration to catalyze professional innovation, workforce engagement and customer retention. She is a member of SME, ASQ, SHRM and the National Speakers Association. Babette’s Playbook of collaboration hacks, Do YOU Mean Business? is available on Amazon.com. Her professional speaker profile appears on the espeakers platform.
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