Do internal stakeholders require more than just being kept happily engaged within departmental disciplines?
Rather, programs leveraging stakeholder experiences provide employees with intriguing projects. The types of projects which challenge their professional status quo. As a result, they develop not only enhanced critical thinking skills. But also, the cross-functional learning acumen which fuels their professional development.
Regardless of the size of your business, leveraging internal stakeholder experiences better serves customers.
Executing an internal stakeholder experience program includes all employees. Because they all are critical to creating the aggregated customer experiences responsible for customer success and retention.
Ultimately, leveraging internal stakeholder experiences is a potent human capital strategy.
When internal stakeholders do not understand how “what they do” impacts what other stakeholders “do,” they are marginalized from creating aggregated experiential anything. Also, when internal stakeholders are intimidated by other, more educated, stakeholders, they remain “less than.” Instead of developing into “far more than.” And, when leadership and management commands and controls, everyone remains safely stuck in place.
As a result, customer-focused outcomes are less innovative and nimble in helping customers meet the needs of their own current and future customers.
When leveraging internal stakeholder experiences, focus on professional fulfillment rather than workplace enjoyment.
Consider that your existing customers already know the answers to the following questions. Because their perceptions drive whether your business retains customers or there is a constant state of churn.
- Is your workplace characterized by employees working in disparate groups, or silos, who show up daily with an end game of collecting a weekly paycheck?
- Are employees searching for professional development opportunities which stretch them beyond the confines of their current departments, job titles and pay grades?
- Do you hire employees who are anxious to learn or who are more interested in remaining comfortable?
An interesting thing happens, when internal stakeholders experience the benefits of becoming part of something bigger than themselves when serving customers. They also begin to “see” themselves differently. Subsequently developing into a more hybridized version of their job functions. Creating a more potent and profitable workforce.
What does your internal stakeholder experience strategy look like? How can I help you make it even more remarkable, on behalf of better serving your customers?
- Download my new checklist and worksheet: Six Professional Development Targets to Hit each Month.
- Book a 45-minute strategy session with me. Gain clarity, focus and tactics to better serve yourself, so you can better serve your customers.
- Subscribe to my blog. Share your email address in the red box in the right column of this blog. Never miss another insightful post.
- Planning your next corporate or association meeting? Engage me to deliver one of my speaking programs or workshops for a refreshing change from the same-old stuff.
Babette Ten Haken brings her One Millimeter Mindset™ speaking programs and workshops to organizations and associations, like yours, who want to leverage collaborative business models and profitable workforces to retain the customers you work so hard to win. Her programs catalyze communication and collaboration between disparate or siloed groups, especially in industries with technically-focused stakeholders.
Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Her playbook of communication hacks, Do YOU Mean Business? is available on Amazon.com. Babette’s speaker profile is on the espeakers platform.
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