Each of us has a customer retention superpower. Regardless of our job title, pay grade or level of education. Have you discovered yours yet?
Our superpower is unique to each one of us. We may do a lot of things really well, or only a few things really well. It’s just that there are small things that each of us does, which we tend to dismiss as unimportant. Insignificant.
Because we figure that everyone else already knows how to do these small things, extraordinarily well. And, we figure that everyone else already is doing these small things. Except, they are not doing these things, at all.
These small things are part of our personal and professional DNA, regardless of our job titles or pay grades or levels of education. These small things give us purpose. And our unique qualities, actions, beliefs and behaviors keep customers glued to our sides, year after year.
These small things are our true superpowers. What are yours?
Our customer retention superpowers are more than attaining functional expertise and excellence in our current professional position.
After all, every employee is urged and managed to perform at the highest level. Yet, every employee performs somewhat uniquely within their position. Everyone may have the same job title, yet there are certain colleagues we prefer to collaborate with, rather than others. Because of who these individuals are, the quality of what they deliver. Also, how the experience of working with these preferred colleagues makes us better. That is their superpower.
Not many of us ask our clients why they stick with us, year over year. And, if we do, chances are we initially receive a standard response. “You always deliver on time, under budget, high quality results.” However, there is more to their response, if we inquire.
Because if, and when, we leave our current employer, why is it that some of our customers follow us to our next employer? Or, if we network with former customers, they tell us things just are not the same since we left, even though there is nothing “wrong” with our workforce replacement.
When we ask clients about our customer retention superpower, we often enter into an entirely different conversation about why clients value us. And, if we look back in our history, we realize our superpower has been with us for quite a while.
Is it time to discover your customer retention superpower? Take the next steps!
- Planning your next corporate or association meeting? Engage me to present one of my Storytelling for STEM Professionals and Left Brain Thinkers speaking programs.
- Download my new checklist and worksheet: Six Professional Development Targets to Hit each Month.
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Babette Ten Haken‘s One Millimeter Mindset™ Storytelling for STEM Professionals and Left Brain Thinkers speaking programs are created for organizations and associations who want to catalyze stakeholder success and customer retention. There is no better way than storytelling to bridge communication disconnects between professional disciplines, paygrades and levels of education. Her programs are forged from her background as a STEM professional in clinical research, new product development, market research and sales. Find out more right here. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Her playbook of communication hacks, Do YOU Mean Business? is available on Amazon.com. Babette’s speaker profile is on the espeakers platform.
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