Is your cupcake sprinkles storytelling strategy convincing clients to do business with you? The purpose storytelling serves is more than business garnish.
Do you simply throw various business scenarios over the wall, at marketing and public relations professionals? The same way you always have done? Are you leaving your company’s storytelling in their capable hands, the same way you always have done? Are they telling your stories the same way they always have done?
Then why are you experiencing greater rates of employee and customer churn than you have in the past? Perhaps doing the same things, the same way, needs a one millimeter mindset shift.
It just could be that, as a leader for Today and Tomorrow, you have more responsibility than you currently realize. Especially when working with not only your outsourced storytellers, but your internal ones, as well. Compelling storytelling starts by understanding the importance of the stories you choose to tell.
The stories you need to tell, and the stories stakeholders, partners and clients really need to hear, originate deep within your organization.
You make 3 assumptions in your cupcake sprinkles storytelling strategy, which result in decorative, rather than substantive, storytelling outcomes.
- First, stories are less-than-convincing to clients because of your perspective: you are not convinced by them, either. Are these stories the “right” stories to be telling, in the first place?
- Next, as the leader of your business, you consider website content and marketing and sales messaging as decorative elements of your business.
- Then, you consider what you do for clients as more important than what you say you do.
As a result, you assume once clients work with you, they are delighted by their experiences. Except, if storytelling strategy does not convince clients as the first step, clients never experience how it is to work with you.
Is it time to retire your cupcake sprinkles storytelling strategy to better serve Today’s and Tomorrow’s clients?
Consider how you have your customers’ backs, to make them successful and retain them. That perspective adds another element to the way most of us learned to tell stories.
What happens when you recognize storytelling as a workforce priority for your organization? Uncover the real reasons clients continue to do business with you and new customers desire to hire you. Your stories reside in your employees’ day-to-day customer interactions as well as within the complex negotiations you make, as leaders.
Take the next steps to create more convincing, compelling, co-created stories. Discover your own stories. Create and leverage a storytelling culture in your company. Contact me here.
Babette Ten Haken’s One Millimeter Mindset® Storytelling for STEM Professionals and Left Brain Thinkers speaking programs leverage purpose-driven value differentiation through storytelling, to create and retain successful employees and clients. Find out more about Babette’s professional story here. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Her playbook of communication tools, Do YOU Mean Business? is available on Amazon.com. Babette’s speaker profile is on the espeakers platform. Contact Babette here.
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