Babette Ten Haken

Contact Babette
  • Home
  • Programs
    • Keynote Presentations
    • Breakouts & Workshops
    • Coaching & Facilitation
  • Blog
  • About Babette
    • Testimonials
    • Honors & Awards
  • Contact Me!
You are here: Home / Customer Experience, Success, Loyalty, Retention / Short Storytelling leaves Clients feeling Short Changed

Short Storytelling leaves Clients feeling Short Changed

September 4, 2019 by Babette Ten Haken Leave a Comment

short storytellingMany of my clients engage in short storytelling, instead of telling the stories stakeholders and clients really want to hear.

As a result, their stories lack dimension, details and credibility. In addition, these stories stop short, just when clients want the story to continue. Consequently, clients feel short changed, rather than engaged.

Why continue to fall short of their expectations?

Are you expending lots of energy on short storytelling? And, falling short of gaining client co-investment in the stories you tell?

Depending on where you sit around the organizational table, storytelling is deployed to achieve a variety of outcomes. For example, there are stories for selling purposes, mostly used to acquire new clients and cross- and up-sell existing ones. Then again, there are stories to justify service quality delivery, which tend to be on the dramatic side of the spectrum.

Yet, the majority of stories which clients want to hear remain undiscovered and untold. These compelling stories reside in the day-in, day-out values, actions and behaviors of employees, stakeholders and partners serving clients, post-sale.

  • First, these employees responsible for ongoing customer success remain nameless and faceless.
  • Next, their stories are dismissed as unimportant and insignificant.
  • Yet, in reality, their stories are realistic portrayals of just how it is, when working with your company.

Do you know who these unsung storytellers are? Because the stories they have to tell are epic, instead of short stories. And, once discovered, the stories they co-create when serving clients leave your customers feeling anything but short changed.

Telling the stories which engage clients propels you away from using a traditional short storytelling format.

Instead, you see the use- or business-cases you rely on as a component in the larger story you need to tell. Because, over the long-haul, storytelling creates the type of employee and client experiences which create their success and retention, long term.

Why continue to leave clients feeling short changed, when your goal is co-creating a long-term client partnerships?

Take the next steps to creating the stories that clients really want to hear.
  • Planning your next team, corporate or association meeting? Engage me to present one of my Storytelling for STEM Professionals and Left Brain Thinkers speaking programs, workshops or moderated facilitation services. Contact me here.
  • Subscribe to my blog. Share your email address in the red box in the right column of this blog. Never miss another insightful post.

Babette Ten Haken’s One Millimeter Mindset® Storytelling for STEM Professionals and Left Brain Thinkers speaking programs leverage purpose-driven value differentiation through storytelling, to create and retain successful employees and clients. Find out more about Babette’s professional story here. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Her playbook of communication hacks, Do YOU Mean Business? is available on Amazon.com. Babette’s speaker profile is on the espeakers platform. Contact Babette here.

Image source: Adobe Stock

Enjoy this post? Please share it!

Share on TwitterShare on FacebookShare on LinkedInShare on EmailShare on Reddit

Filed Under: Customer Experience, Success, Loyalty, Retention, Human Capital & Industrial IoT Workforce, Professional Development Tagged With: client retention, customer experience, customer retention, customer success, employee retention, employee success, engineering professional development, human capital strategy, meeting planners, project management professionals, Quality Professionals, sales, STEM Professional Development, STEM STorytelling keynote speaker, storytelling keynote speaker

About Babette Ten Haken

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Hire Babette to speak at your next conference or corporate meeting.

https://youtu.be/Yf-h80O_QZ4
Sign up to receive posts via email
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide
No spam, ever. Promise. Powered by FeedBlitz
SalesProCentral
Customer Experience Update

Categories

  • Collaboration And Convergence
  • Customer Experience, Success, Loyalty, Retention
  • Human Capital & Industrial IoT Workforce
  • Professional Development
  • Trending Book Reviews
  • Uncategorized

Recent Posts

  • If It Is Not Fun Then Why Keep Doing It?
  • 3 Blog Posts To Professionally Reboot Yourself
  • How Are You Investing Emotional Energy On Clients?
  • Are Your Clients Prioritizing Absolutely Everything?
  • Are You The Default Team Problem-Solver?

Archives

Revenue-Generating Problem Solving | Professional Innovation | Collaborative Leadership | Keynotes, Workshops, Facilitation Learn more....

Contact Babette
Sign up to receive posts via email
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide
No spam, ever. Promise. Powered by FeedBlitz

Recent Posts

If It Is Not Fun Then Why Keep Doing It?

3 Blog Posts To Professionally Reboot Yourself

How Are You Investing Emotional Energy On Clients?

Follow Us!

Follow Us on FacebookFollow Us on TwitterFollow Us on LinkedInFollow Us on Instagram

Privacy Policy

Change Catalyst | Revenue-Generating Problem Solving | Professional Innovation | Collaborative Leadership | Keynotes, Workshops, Facilitation
Sales Aerobics for Engineers®, All Rights Reserved 2022 ©
By continuing to browse the site you are agreeing to our use of cookies