Today’s business development review blog post leverages the value of leveraging a storytelling strategy to grow, expand and sustain your business.
Your focus? Client retention, instead of only client acquisition.
Traditionally, business storytelling is regarded as sprinkles on the business cupcake. A garnish or decoration. From this perspective, stories are “nice-to-have” additions to business development. Instead of being respected as necessary strategic components for business development.
How about moving one millimeter beyond your current focus? Prioritize business storytelling as the mission-critical front end of your organization’s cash flow story. Do I have your attention?
I offer these three business development review blog posts to move you one millimeter beyond how you currently prioritize the value of storytelling.
After all, when the stories you tell are uniquely yours, and yours alone, you and your organizational differentiate yourselves. Because you start to tell the type of business development stories that clients need to hear, about the stuff clients really need to know. About how you, and your workforce, get clients to where they need to go. Together.
Is it time for you to conduct a storytelling for business development review for your organization?
- First, how capable, conversant and comfortable are you when it comes down to telling your company’s stories?
- For that matter, do you even uncover, explore and chronicle your organization’s stories?
- Alternatively, do you outsource business storytelling to someone else?
When your business development strategy leverages your own ability to tell your own, unique stories, even the stories you subsequently select to outsource change. Rather remarkably. So much so, that your outsourced agencies will thank you for providing them with so much more enriching and compelling material to work their magic on.
Planning your next team, corporate or association meeting? Searching for a one-on-one catalyst to get you unstuck? Engage me to present a One Millimeter Mindset ™ program! Delivered virtually or in-person. Contact me here.
Babette Ten Haken | Change Catalyst | Purpose-Driven Professional Innovation | Cross-Functional Team Leadership | Trust-Based Client Retention | In Person & Virtual Speaker, Consultant, Coach, Author |
Babette Ten Haken, Founder & President of One Millimeter Mindset™ Speaking & Consulting, catalyzes trust-based, purpose-driven, cross-functional leadership. She leverages Voice of the Customer and storytelling to translate across communication and collaboration disconnects impacting successful business outcomes across people and professional disciplines. Babette is a cross-functional business-oriented STEM professional, qualitative Voice of the Customer facilitator, and Six Sigma Green Belt (Quality). She is a member of the ASQ, SHRM, PMI, the National Speakers Association. Her playbook of cross-functional collaboration, Do YOU Mean Business? is available on Amazon.com. Contact Babette here. Image source: Adobe Stock.