Developing your provocative business storytelling acumen moves you one millimeter (or more) beyond sounding like everyone else. Because business stories easily sound too safe, too sanitized and too perfect. Talking about achieving fairy-tale outcomes after surmounting monumental, emergency business challenges.
Except that the greatest business challenges which many of our clients face come in smaller packages. And, actually involve taking those one millimeter steps forward beyond what is currently comfortable in order to achieve what is possible: and currently only a dream.
Leveraging a provocative business storytelling style involves risk and opportunity. Are you willing to go “there” to tell your story to employees and clients?
Consider that the stories I co-create with you are grounded in your real-life experiences. When things did not go picture-perfect. And it was the small details which you, your employees and your clients discovered, together, which made the biggest differences in everyone’s outcomes.
These stories are about what goes right: precisely because things went wrong. When you, your employees and your clients go all-in. Together. Often, initially, completely unintentionally. Because there absolutely was no other option. That’s where your innovation happens. That space is where your stories reside.
These are the stories your employees and clients really need to hear. About the stuff they really need to know. And currently, you are soooo uncomfortable about telling these stories that you hold yourself, and your business, back. From moving one millimeter forward towards acquiring and retaining employees and clients exquisitely well-suited for your expertise.
Why does provocative business storytelling give you Pause? Make you Hesitate even to explore how to tell these stories?
You and I both know these stories are parked on your shoulder. Whispering in your ear. Begging for you to tell them. I’ll give you a clue card here. The most provocative business storytelling is created when you rediscover these stories. And redefine the real heroes and heroines in these stories. Your clients are waiting to hear you tell these stories. Not only to acquire their business. But to retain them, long term.
Let’s storytell. To get to where we need to go. Together. One millimeter at a time.
I leverage design-driven storytelling coaching, consulting and speaking programs to translate across communication disconnects between people and professional disciplines. Together, focus on your professional outcomes: Innovative Professional Success, a Human Capital Value-focused Workforce, and Strategic Business Growth via Client Retention. How can I serve you, so you better serve your employees and clients? Contact me here. Let’s storytell. To get to where you need to go. Together. One millimeter at a time.
Read more about my professional story and speaker profile here. My playbook of communication tools and methods, Do YOU Mean Business? is available on Amazon.com. Image source: Adobe Stock.