Are you throwing storytelling spaghetti at employees and clients? Hoping they glean whatever message they can? Not only from the story you tell, but also as a result of how you deliver that story to them? In terms of your own storytelling acumen, regardless of your job title, pay grade, level of education, generation or professional discipline.
Do you rely on canned content, which you may not have developed yourself, for strategic business and technical communications?
- Consider that not all stories are equally relevant and impactful across all the constituents we serve.
- Also, consider that not all stories are equally understood by everyone seated around the business table, listening to you tell that story.
If people do not understand what you are saying, due to the words you use or lack of story relatability, you throw storytelling spaghetti against the wall. That is risky.
Intentionally and purposefully select stories to present, even if they are not your own (not my preference). This strategy becomes your key to creating storytelling stickiness.
You do take the time to marry up the story’s message to the appropriate audience, correct? If not, the wrong story delivered to the wrong audience does not stick. And you become frustrated. So do your employees and clients. Consider the customer experience impact of the stories you currently tell. Then, take these next steps.
If you experience difficulty in credibly leveraging storytelling for employee and client acquisition and retention, I can help. Let’s select the best stories to achieve the desired strategic business and human capital outcomes. Over the long haul. Let’s work on your storytelling skills and self-confidence so you engage listeners, instead of leaving them unmoved.
Storytelling remains the hallmark of humanity, even in the digital age. Let’s put storytelling to work for you. Click here and set up a time to talk.
I leverage design-driven storytelling to translate across communication disconnects and build Trust between people and professional disciplines. Together, we optimize the strategic business and human capital value of your people and your organization. Contact me here. Let’s storytell. To get to where you need to go. Together. One millimeter at a time.
Find out more about my professional story and speaker profile here. I am a member of SME, ASQ, SHRM and the National Speakers Association. My playbook of communication tools and methods, Do YOU Mean Business? is available on Amazon.com.
Image source: Adobe Stock.