Do you tell relatable stories? Or, does your storytelling make your products, services and programs sound too good to be true? Then again, do you tell stories of epic disasters which, in reality, are outside the norm for the majority of decision makers listening to you.
Either way, when the stories you tell are not relatable stories, decision makers tune out and turn off. Consider the customer experience value of that outcome.
Because decision makers do not see or hear themselves reflected in these stories. As a result, your stories are about “someone else,” who is not like them. Also, your stories are about scenarios which decision makers have not experienced and therefore, cannot connect to.
Now, from your perspective as storyteller, their decision making outcome is obvious. The message you think you convey is: “If we can solve such a huge client problem so perfectly, think what we can do for you. Since your issues do not even measure up to what went on in the story I just told.”
And you are spot on! That is exactly the message decision makers glean from your story, with one addition. Because the story you broadcast to them, loud and clear, is that they will not be your top priority, moving forward. Since their organization does not offer the same opportunity to solve complex problems, with sexy, epic results.
Consequently, the only impactful and enduring message you successfully deliver is: chances are you will ignore these clients, post-sale. Because, in reality, they represent a boring, predictable client where nothing very unusual or important will happen, post-sale.
Is this the negatively impactful and enduring outcome you plan, with business storytelling? How much do you think a potential, or existing, client will trust that you will have their backs, today, tomorrow and future-forward?
Simple stories create more relatable, impactful and enduring customer experiences.
As a storyteller, I look for stories about simple truths which decision makers can relate to. Because these simple stories often are overlooked in most organizations. And, truth be told, these stories describe impactful, one millimeter decisions made, and enduring one millimeter steps forward taken, together. To get to where we need to go. These stories are about creating trust in one another. These are the most impactful and enduring stories we co-create together.
Let’s have a storytelling reboot for you, your teams, your organization or association. Uncover the stories you already have to tell, today. Discover the stories you will tell: tomorrow and future-forward. Together. Take these next steps. Let’s storytell together.
Hi there! Thanks for visiting my blog. I’m glad you’re here. I leverage design-driven storytelling to translate across communication disconnects between people and professional disciplines to build Trust. Together, we optimize the strategic business and human capital value of your people and your organization.
- Contact me here. Let’s storytell. To get to where you need to go. Together. One millimeter at a time.
- I have some great tools in my book, Do YOU Mean Business? to help you discover the untold stories living somewhere in your organization.
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