Story connection strategy is a compelling way to engage colleagues. Yet, this strategy is underutilized. Mostly because you are storytelling uncomfortable, aren’t you?
As a result, you avoid incorporating your own story into investor pitches. Or, job interviews, conference presentations, grant applications, engineering RFPs and RFQs. Consequently, you are disappointed when employees and clients do not know what to do with the information you present. Primarily, because your story falls short of creating engaging employee and customer experiences.
Develop a story connection strategy to engage and connect employees and clients to the stories you tell.
- First, consider that you have more in common with people than you think. Also, start focusing your story on these “what we have in common” themes.
- Next, identify one or two of your own stories. Stories from your own, real-life professional experiences. How do these stories align with the common employee and client themes you identify?
- Then, determine the relevance and value of your story to employees’ and clients’ own strategic needs.
When stories are significant to strategic business and human capital outcomes, employees and decision makers become engaged in what you have to say.
Do you have professional stories which are whispering in your ear to be told? Then, let’s work on making you storytelling-comfortable.
What is holding you back? Your own storytelling discomfort? Do you feel your story is unimportant, insignificant? You just might be surprised at how engaging and relatable that story is, with a little bit of fine-tuning.
Take a one millimeter step forward, beyond what seems to be professionally uncomfortable, Today. Sometimes the smallest decisions you make have the biggest impact on your professional development: Today, Tomorrow and Future-Forward.
Take these next steps. Let’s get to where you need to go. Together. One millimeter at a time.
I leverage design-driven storytelling to translate across communication disconnects between people and professional disciplines to build Trust. Together, we optimize the strategic business and human capital value of your people and your organization.
- Contact me here. Let’s storytell. To get to where you and your business need to go. Together. One millimeter at a time.
- Planning your next team, corporate or association meeting? Engage me to present one of my One Millimeter Mindset ™ Storytelling speaking programs, workshops or mastermind groups.
- I have some great collaborative tools in my book, Do YOU Mean Business? to help you discover your untold stories.
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