Developing virtual client retention strategies always is mission-critical. Especially in moving “yesterday’s” business and client acquisition models forward. Where? Towards what’s next: tomorrow and future-forward.
After all, there’s nothing like a global pandemic to catalyze that overdue alignment of Third Industrial Revolution business and hiring models with the dynamic, interconnected software and hardware systems of the Fourth Industrial Revolution.
Because, let’s face it, we are going forward to work, not backward. How ready are you to make the one millimeter changes which get you to where you need to go: today, tomorrow and in the future?
That’s why the virtual client retention strategies you develop, today, launch the business you create and retain moving forward.
And here’s where things have not changed. Because what your clients need from you now, are the same things they’ve always required. The core clients you retain as the structural underpinning of your business are retained because of your sincerity: in their wellbeing.
So, if you are busy being busy sending scripted emails, voicemails and perhaps even a Zoom message or two, it is time to rethink your strategy. Because repeatedly doing the same thing, even virtually, is not going to yield different results.
Consider how clients’ inboxes and LinkedIn home pages are inundated with connect-to-sell messaging. People requesting a connection, simply because a profile matches what they are selling. Nothing more, nothing less. When yesterday’s “business development as usual” scripted conversations are amped up, these create a pandemic wall of noise. In everyone’s inboxes.
Ask yourself how your virtual client retention strategies differentiate you from the wall of noise in everyone’s inboxes.
Ponder how clients have more on their minds these days than buying your products and services. First, are their children spread out all over the country, if not all over the world? Then, are their parents somewhere else, in a facility or not? And that thought troubles them profoundly. Also, does their business remain unfunded by bailouts? How long can they sustain their businesses? Finally, do I need to complete this picture further for you?
This is the one millimeter mindset and skillset which becomes mission-critical for retaining clients.
Because the best client retention strategies you put into place today, tomorrow and future-forward involve consistent sincerity. Contacting people because each client is worth it, simply because of who they are. Not just because they are a component in making your numbers.
The clients who are our best clients, the ones who have been with us the longest, do business with us because we are prepared to walk with them. We move one millimeter outside of what is professionally comfortable. And connect our story to their story. Even when there is nothing to sell. Or when we are speechless with the profound realities they share with us. Because they trust we will have their backs. So we can get to where we need to go. One millimeter at a time. Together.
Struggling in creating virtual client retention strategies which reflect who you are, as a professional of worth? Contact me here. Let’s start with the story you tell yourself, first. Because if you do not believe the story you tell, how do you expect your clients to? Let’s get to where you need to go, together. One millimeter at a time.
Babette Ten Haken’s One Millimeter Mindset™ storytelling programs translate across communication disconnects between people and professional disciplines. Build trust as you wrestle with today’s continuously changing, Internet of Things technical, regulatory and professional environments. Optimize strategic business and human capital value in your organizations. Retain employees and clients. Get everyone to where they need to go. Together. One millimeter at a time. Her playbook of communication tools and methods, Do YOU Mean Business? is available on Amazon.com.
Image source: Adobe Stock.