Do you propose tactical fixes for your clients’ biggest strategic issues?
Or, is your own need to close a contract overshadowing the real issues clients struggle with? Because you both need to put food on the table, maintain cash flow and prevent employee and client churn.
While this dialectic existed pre-pandemic, well, the current and future business scenario puts this scenario on steroids. And it’s not going away anytime soon.
Because your clients, new and existing, struggle making strategic hard calls.
They always have struggled. Except yesterday and today, the consequences of ignoring strategy in favor of tactical fixes was forgiving. Nowadays, continuing to do tactical things the same way and expecting different strategic results is relentlessly unforgiving. That’s a big price to pay for maintaining the status quo, don’t you think?
How will you move one millimeter beyond comfortable sales, design and engineering tactics? To reposition yourself as an innovator. Instead of remaining perceived as a tactical order-taker in search of fulfilling your own KPIs and making your numbers?
That strategic professional choice is yours, and yours alone, to make.
Because the opportunity to differentiate yourself today, and acquire and retain clients for the long haul, is yours alone to make. Your clients struggle making the strategic hard calls impacting the longevity of their business. And, seriously, your clients really are not invested in whether you make your own numbers, or not. Especially if you are not co-invested in facilitating them to make their own numbers. That part of this conversation is a left-over from the way it “was” before. And that conversation will be top-of-client-mind, moving forward.
Hard talk about the current and future reality of how we work and how we do business. Because those strategic hard calls we all make today, in better serving each other and our clients, impact who we all are as professionals of worth. Tomorrow and Future-Forward.
Where do you fit into your clients’ strategies? If you do not create a place for yourselves at their tables, today, how will you receive an invitation to become part of their future: tomorrow?
Yes, today’s post features some hard talk about strategic hard calls about long-standing professional habits, biases and mindset. Something strategic to discuss with current and future clients? A topic requiring coaching and strategy for those tough conversations about the hard calls we all are making? Click here to set up an appointment. Get to where you need to go. Together. One millimeter at a tme.
My One Millimeter Mindset™ virtual and in-person keynotes, workshops, coaching and mastermind programs translate across strategic communication and collaboration disconnects between people and professional disciplines. Build trust. Optimize strategic business and human capital value in your organizations. Get everyone to where they need to go. Together. One millimeter at a time. My playbook of communication tools and methods, Do YOU Mean Business? is available on Amazon.com.
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