Do you see yourself as a trusted client retention specialist or simply a generalist? In fact, do you even perceive yourself as having any type of role retaining clients?
Because, here’s news. Regardless of whether you actively acquire clients, or not, you impact client retention. And, these days, the impact you make on a client’s business has strategic implications on business viability. Theirs and yours. Because when you are a trusted, go-to resource of specialized information and skills, clients value you. Not only that. Clients value the wisdom your company had in hiring you, in the first place.
That’s why today, post-acquisition care and feeding of new and existing clients is more mission-critical than ever.
- Even if you feel you serve in an order-taker function
- And work in a cost-center department buried deep in your organization.
- Where no one outside of your department knows who you are and what you do. For them. Or your employer. As well as for clients.
- So yeah, while the sales guys and gals get all the customer acquisition glory and credit, consider your own mission-critical role. As a trusted client retention specialist focused on executing human capital strategy.
Here’s the good news. Driving revenue through the organization is still part of everyone’s job function. Whether facing customers in-person or virtually. Regardless of whether driving revenue is stated in your job description, or not. No one really has the luxury of getting a free pass out of this conversation. Especially not during a global pandemic. No matter what your job title, pay grade, level of education, generation, or professional discipline.
Clients depend on us to be all-in this together, as trusted client retention specialists. No general or generic activities involved. 24/7/365
That’s why the folks who take the time to understand their unique, distinct delivery on professional specialization, will have an impact. And make a difference. As they better serve each other so they can better serve clients: together.
Yet, the folks who remain entrenched in “how I learned to do things originally” or “how I’m now comfortable doing things” remain stuck. And frustrated by lack of familiar workplace surroundings in which to act out their professional biases and behaviors. Stuck in often virtual isolation where it now is easier for colleagues to finally liberate themselves from toxic or dysfunctional behavior.
You know, the type of professional behavior which prevents everyone’s areas of specialization to be fully realized and symbiotic. In the creation of client-focused outcomes.
I’ve created a new series of 4 client-retention and professional development-focused specialized programs.
Featuring bite-size nuggets of easily-actionable take-aways which you can immediately use in your career trajectory, team development and client retention strategy.
- Transform 7 Professional Habits into Deal Makers not Deal Breakers
- Liberate Yourself from Shirley Someone Syndrome
- Leverage 3 Design Strategies for Cross-Functional Professional Success
- What is the Only Professional Story You Become Known For?
By now, you are virtual webinar- and seminar-saturated. Delivered by a bunch of people providing you with lists and lists. Of all the things you should be doing, could be doing, would be doing. And, like you, I am overwhelmed by all the digital noise in my Inbox.
Instead, isn’t it about time for you to decide to take action on a specific chunk of your talent which needs recalibration and updating? That one millimeter to work on which catalyzes trust, as you and your clients wrestle with change. Together.
Also, why not choose the chapter meeting version of these programs to create virtually-delivered group experiences. Where everyone comes away with three main points and three action steps. As well as a three week post-presentation follow-up exercise. That’s it, that’s all, that works.
To get started, click on this link, and set up a 15-minute complementary conversation. Use this time to (finally) start to get to where you’ve always wanted to go. Today. I look forward to serving you.
- Planning your next team, corporate or association meeting? Engage me to present one of my One Millimeter Mindset ™ speaking programs, workshops or mastermind groups.
My One Millimeter Mindset™ virtual and in-person keynotes, workshops, coaching and mastermind programs will translate across unprofitable strategic communication and collaboration disconnects between people and professional disciplines. Build trust. Optimize strategic business and human capital value in your organizations. Get everyone to where they need to go. Together. One millimeter at a time. My playbook of communication tools and methods, Do YOU Mean Business? is available on Amazon.com.
Image source: Adobe Stock.