You work hard to create compelling business stories. Yet, after you exhaust yourself preparing and delivering these stories, do you accomplish what you set out to do?
Recognize the gap between your own objective for telling compelling business stories. And what clients want to accomplish in hearing those stories. Bridging that gap is the key to your – and their – business success.
Otherwise, you continue to spin your wheels. Feeling frustrated and exhausted by all your hard work once again, falling short.
Does this scenario sound like your own business storytelling experiences? Then read on and let’s explore together.
Consider that your compelling business stories are too specific and tactically-focused to compel clients to take strategic actions.
Can current and prospective clients relate to the business stories you tell? Let’s say you tell an exquisitely-focused story about a specific, niche-focused use for your solution. From your perspective, the story showcases the sophistication of specific, tactical applications of your solutions.
Also, from your perspective, you feel the strategic implications of your story should be obvious to clients. Except these conclusions are not obvious at all. You are too close to your business story and thus, have business storytelling myopia. Consequently, the only person you compel is yourself.
When business stories are too specific, decision makers are unable to easily connect the dots to their own tactical – let alone strategic – scenarios. Consequently, you ask decision makers to spend too much energy finding applications of your solutions to their own needs. That is your job, not theirs. Especially as decision makers become more overwhelmed and exhausted by 2020.
When business stories are too tactically specific, and your story does not connect the dots for decision makers, their next steps are easy. No decisions reached, no actions taken, less energy expended on their part.
Time to do a little bit of storytelling forensics on your business- and use-cases? So you transform yesterday’s stories into compelling business stories decision makers buy into? Because they trust you, your solution and your company?
Then take the next steps. Click on this link and contact me. Set up a complementary discovery call. Start telling stories people trust. Bridge the gaps between achieving what you want for you and what clients want for them. Together.
My One Millimeter Mindset™ virtual and in-person keynotes, workshops, coaching and mastermind programs translate across strategic communication and collaboration disconnects between people and professional disciplines. Build trust. Retain employees and clients. Optimize strategic business and human capital value in your organizations. Get everyone to where they need to go. Together. One millimeter at a time. My playbook of communication tools and methods, Do YOU Mean Business? is available on Amazon.com.
Image source: Adobe Stock.