Are you creating an innovative customer retention strategy for what is new and next? (And nowhere near to whatever has been normal.)
Consider that retaining yesterday’s clients just may not be the primary focus of this strategy, either. Because the clients who helped you get to where you were yesterday may not have the capacity for innovative transitions. Thus, their own business viability is compromised. And while this always is the case, 2020 makes puts this scenario on steroids.
Consequently, retaining the clients you acquire today and those you target tomorrow drives the future of your innovative customer retention strategy.
As many businesses contemplate the future of work in post-pandemic business models, so must your business. Being nimble and flexible to scale, while offering robust product and service offerings, always provides a solid foundation for business relationships.
Five questions for moving one millimeter forward towards an innovative client retention strategy.
- First, consider whether the business relationships you create today and tomorrow simply repeat yesterday’s concept of those relationships.
- Also, consider whether your focus is persistently transactional, based on fulfilling your own KPIs or numbers.
- Then, alternatively, what happens when new business acquisition processes and practices shift? So you simultaneously plant the seeds for retaining those customers.
- Similarly, are the business relationships you forge today and tomorrow as expansive, diverse and inclusive as they really need to be?
- Is your sales team still the primary star of the customer acquisition show? Or do you know who else in your organization catalyzes your customer retention story?
If you are planning on throwing more of yesterday’s sales training at a client retention scenario which has pivoted (even if you haven’t), will the outcome meet your needs? Or are you willing to move one millimeter beyond what is professionally comfortable today? So you and your team incorporate the colleagues you are missing by co-creating an innovative customer retention strategy?
Want to start doing things differently today, to innovatively acquire and retain tomorrow’s clients? Then, click on this link to start our collaborative dialogue together. Now is the time to do the work to move you one millimeter forward. So you, your colleagues and clients get to where you really need to go. Together. Be better prepared for when the floodgates re-open tomorrow.
Planning your next team, corporate or association meeting? Searching for a one-on-one catalyst to get you unstuck? Engage me to present a One Millimeter Mindset ™ program! Delivered virtually or in-person. Contact me here.
Babette Ten Haken is a refreshingly extroverted STEM professional and left-brain thinker specializing in professional innovation, cross-functional leadership and client retention. She innovates and catalyzes professionals to translate across communication and collaboration disconnects. Become more professionally visible, cross-functionally relevant and strategically valuable to your organizations. Better serve each other first so you better serve your clients together. One millimeter at a time. Her One Millimeter Mindset™ virtual and in-person speaking programs leverage Voice of the Customer design methodology and storytelling to move individuals, teams, departments and organizations one millimeter beyond yesterday’s tools and today’s professional comfort zones Her playbook of cross-functional collaboration, Do YOU Mean Business? is available on Amazon.com. Contact her right here.
Image source: Adobe Stock
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