Start telling the 2020 stories clients really need to hear: purposeful pandemic stories. These stories are about the stuff clients really need to know when deciding to do more business with you moving forward in 2021.
Ah 2020. From this year forward, we all share a common story about how we moved one millimeter beyond what is professionally comfortable. And like it or not, you and your team have pandemic stories to tell, not hide away or try to forget.
Your stories are neither typical use- cases nor standard business-cases either. Moving forward, your clients will look stories which speak to their own pandemic stories. They do not expect to hear another round of yesterday’s typically-formatted business stories, either. Why? Because their businesses, as well as yours, have pandemic stories to tell.
If the thought of co-creating purposeful pandemic stories is overwhelming, think again. Contact me at this link. Let’s move forward with a facilitated pandemic storytelling workshop. Together. One millimeter at a time.
First, your purposeful pandemic stories already exist.
Initially, share your stories with each other. Yes, the stories you and your team individually dismiss as unimportant or insignificant. Mostly due to thinking that stories need to be epic rather than subtle. Or value should be profound, rather than aggregated over time. I guarantee that untapped human capital value resides within those individual, yet interconnected, stories you currently do not share.
Next, consider the best stories to develop into purposeful pandemic stories.
I offer five of my recent blog posts which reflect client conversations I’ve had during the past 8 months. These posts address the subjects and behaviors most team members like to avoid. Yet continuing to leave these issues off the table subtracts from your organization’s current human capital value equation. However, putting them on the table in all their glorious imperfection moves your team past creativity and innovation blocks. Instead, this internal customer discovery exercise allows you all to uncover what external clients really value.
Making Hard Calls on Behalf of Serving Every Client
Retaining Clients leverages Innovative Customer Retention Strategies
Amidst the Noise become Your Clients’ Professional True North
Why Colleagues & Clients do not Trust Shifting Story Narratives
Do Clients Prefer Certain Team Members Over Others?
Finally, move one millimeter beyond today’s analysis paralysis and overthinking! 😉 Instead, discover the untapped potential of purposeful pandemic stories. Then unleash those stories, together.
Take action instead of engaging in endless reflection! Now is the best time to upskill and reskill for professional innovation and cross-functional team leadership. Contact me at this link. Let’s set up a time to discuss your thoughts. And move forward with a facilitated pandemic storytelling workshop. Together. One millimeter at a time.
I am a refreshingly extroverted STEM professional and left-brain thinker! I specialize in professional innovation, cross-functional leadership and client retention. I catalyze talented professionals like you to translate across legacy communication and collaboration disconnects. Together, with your colleagues, become more professionally visible, cross-functionally relevant and strategically valuable to the organizations you serve. By better serving each other first you better serve your clients together. One millimeter at a time. My One Millimeter Mindset™ virtual and in-person speaking programs leverage Voice of the Customer design methodology and storytelling to move individuals, teams, departments and organizations one millimeter beyond yesterday’s tools and today’s professional comfort zones My playbook of cross-functional collaboration, Do YOU Mean Business? is available on Amazon.com. Contact me here.
Image source: Adobe Stock.
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