An enlightened cross-functional customer retention strategy is key to strategic business success. After all, retaining customers is central to business longevity. You know this. I know this. We all know this. So, why is “this” so difficult to do… cross-functionally?
Because professional proactivity is central to a cross-functional customer retention strategy. Is your business model built to execute: proactively, professionally, cross-functionally?
When I use the term cross-functional, I refer to colleagues beyond the business side of the organization. I address not only getting along better and aligning with marketing colleagues. Rather, I want you to traverse across the sales-engineering interface®. Yes. Identify everyone on the “left brain” side of the organization. These are the people who ultimately design, develop, implement, control, and innovate to better serve customers.
To achieve cross-functional customer retention, take your first one millimeter step forward. Together.
- First, do you know who these folks are?
- Next, do you ever attend meetings with these professionals?
- Then, are you encouraged to tune them out or does your professional culture encourage mutual engagement?
- Also, how comfortable are you asking questions or asking for clarification of discussion points? Do you feel intimidated or included?
The future of successful execution of post-pandemic business strategy resides in mutual willingness to collaborate, cross-functionally. And not just sporadically, on an as-needed basis. But rather, as a key component of your own professional mindset, behaviors, habits, and philosophy.
Are you ready to make that one millimeter mindset change, catalyzed by me? Learn how to create a discussion guide to get you through even the hairiest of meetings. Plus everyone grows their brain cells, together. What client doesn’t want to do business with an organization devoted to continuous, cross-functional professional improvement? To get started, contact me here.
By better serving each other, first, you better serve customers together.
It’s a matter of moving one millimeter beyond what is professionally comfortable, today. So everyone gets to where they really need to go, together. Tomorrow and moving forward.
Ready to take your first one millimeter steps forward towards a more cross-functional customer retention strategy? Then contact me here and let’s get started today.
Planning your next team, corporate or association meeting? Searching for a one-on-one catalyst to get you unstuck? Engage me to present a One Millimeter Mindset ™ program! Delivered virtually or in-person. Contact me here.
Babette Ten Haken | Change Catalyst | Purpose-Driven Professional Innovation | Cross-Functional Team Leadership | Trust-Based Client Retention | In Person & Virtual Speaker, Consultant, Coach, Author |
Babette Ten Haken, Founder & President of One Millimeter Mindset™ Speaking & Consulting, catalyzes trust-based, purpose-driven, cross-functional leadership. She leverages Voice of the Customer and storytelling to translate across communication and collaboration disconnects impacting successful business outcomes across people and professional disciplines. Babette is a cross-functional business-oriented STEM professional, qualitative Voice of the Customer facilitator, and Six Sigma Green Belt (Quality). She is a member of the ASQ, SHRM, PMI, the National Speakers Association and holds degrees from Washington University MO and University College London UK. Her playbook of cross-functional collaboration, Do YOU Mean Business? is available on Amazon.com. Contact Babette here. Image source: Adobe Stock.