Do you really understand how your company generates revenue? Really?
Most of you reading this post will toss off the response: “Well, duh, Babette, we sell stuff to other people.” Which is an accurate enough response, depending on where you sit around your organization’s business table. Consider that your perspective is too tactical?
Generating revenue is part of everyone’s job function, whether stated or not. Thus, revenue generation is not simply the responsibility of the sales folks. In fact, generating revenue is a continuous process, not simply a matter of acquiring new customers who defect rather than stick around.
Your company generates revenue that grows when employees treat each other as internal customers.
Is this the perspective you, yourself take when working with colleagues, employees, partners and external clients?
Or do you prefer to play a behind-the-scenes role when it comes to revenue generation? Except that there really is nowhere to hide. Your professional role is mission critical to acquiring, serving, and retaining customers.
First, read these 3 blog posts. Next, reconsider whether you truly do understand how your company generates revenue. Then reframe your current role, even if it is not in sales. Because you are mission-critical to the future growth of not only your own organization. But also your clients organizations as well. Need someone to catalyze your professional growth? To get started, contact me here.
Then, let’s take these next steps, together! Get to where you really need to go. One millimeter at a time.
Planning your next team, corporate or association meeting? Searching for a one-on-one catalyst to get you unstuck? Engage me to present a One Millimeter Mindset ™ program! Delivered virtually or in-person. Contact me here.
Babette Ten Haken | Change Catalyst | Purpose-Driven Professional Innovation | Cross-Functional Team Leadership | Trust-Based Client Retention | In Person & Virtual Speaker, Consultant, Coach, Author |
Babette Ten Haken, Founder & President of One Millimeter Mindset™ Speaking & Consulting, catalyzes trust-based, purpose-driven, cross-functional leadership. She leverages Voice of the Customer and storytelling to translate across communication and collaboration disconnects impacting successful business outcomes across people and professional disciplines. Babette is a cross-functional business-oriented STEM professional, qualitative Voice of the Customer facilitator, and Six Sigma Green Belt (Quality). She is a member of the ASQ, SHRM, PMI, the National Speakers Association. Her playbook of cross-functional collaboration, Do YOU Mean Business? is available on Amazon.com. Contact Babette here. Image source: Adobe Stock.