At the end of each business day, our clients do not care about our job titles. And neither should we. First, our clients do not know what our job titles “mean.” How many times have we sat in a meeting or conference with colleagues who also carry the same job title that we do? The… [Continue Reading]
Clients do not care about Our Job Titles. Neither should We.
Leveraging Collaborative Client Relationships retains Customers
How well do we leverage collaborative client relationships? For starters, how many of us actually collaborate with clients? Occasionally? Continuously? Not at all? Sure, we send out quarterly customer experience surveys and determine how many green smiley faces we receive. However, completing a survey is not collaboration. After all is said and done, this is an… [Continue Reading]
Why Collaborative Storytelling is Profitable Storytelling
We instinctively know that collaborative storytelling is profitable. Except, we don’t have time to discover valuable client stories. Or, tell these stories, compellingly, while acquiring or retaining customers. Consider the impact of our not having time to capture these stories on productivity, profitability and customer retention? Collaborative storytelling becomes profitable storytelling. Discover how my programs… [Continue Reading]
Can Customer Retention succeed in Uncollaborative Company Cultures?
Uncollaborative company cultures have long track records of retaining customers. Throughout our careers, you and I have worked for one, if not several, of these cultures. As long as sellers continue to crush quotas and bring new customers into the revenue stream, uncollaborative company cultures survive. And potentially thrive. In spite of employee and customer… [Continue Reading]
Are You Comfortably Uncollaborative?
Being comfortably uncollaborative has its workplace advantages. Apparently, you are as risk-averse as they come. In fact, when decisions need to be made, you often are invited to meetings for the sole purpose of stalling projects and delaying decisions. As a result, you become the company “naysayer.” Then again, are you “known” for being intentionally… [Continue Reading]
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