Do our word choices for telling stories engage, delight and convert colleagues and clients? Or, do our word choices make listeners feel like they are not invited to become part of the stories we tell? Word choices make a difference for just about everything we do, as Professionals of Worth. It’s just that something peculiar… [Continue Reading]
Are Our Word Choices preventing Us from Telling Our Story?
Cupcake Storytelling Strategy is not a Client Snack, Part 2
When companies adopt a cupcake storytelling strategy, clients can dismiss the stories you tell as unimportant and insignificant: to them. Lovely little snacks instead of a substantial, relevant and valuable meal: to them. As business leaders, do you tell only half the story that needs to be told? Because you ignore or dismiss the importance… [Continue Reading]
Does Cupcake Sprinkles Storytelling convince Clients? Part 1
Is your cupcake sprinkles storytelling strategy convincing clients to do business with you? The purpose storytelling serves is more than business garnish. Do you simply throw various business scenarios over the wall, at marketing and public relations professionals? The same way you always have done? Are you leaving your company’s storytelling in their capable hands,… [Continue Reading]
5 Blog Posts on Your Customer Retention Strategy Value
What is your current customer retention strategy value? Do you still depend on what worked Yesterday, and hope that strategy will keep you viable and sustainable Today and Tomorrow? I offer these five customer retention strategy value blog posts for your reading pleasure. Contemplate what’s next for you, moving forward. While retaining customers is an… [Continue Reading]
4 Blog Posts on Developing Workforce Value through Storytelling
How do you rate your success in developing workforce value? Have you ever considered the value of storytelling as part of your workforce development strategy? Storytelling is a great way to poke holes in silos of value, which often hide out throughout organizations. When our co-created stories help the workforce better appreciate how what they… [Continue Reading]
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