It never ceases to amaze me how many local businesses – particularly micro and small businesses – rely on customer told stories to attract and retain customers. Social word-of-mouth, via reviews on sites like Yelp. Or five-point scorecard feedback on post card mailings (yes, mailings instead of emailing). Or nicely crafted stories by website copywriters,… [Continue Reading]
Why rely on customer told stories for your business future?
Bravely Collaborate Across Our Differences
Why do I ask you, dear readers, to bravely collaborate this holiday season? And every day, for that matter. After all, collaboration always gets filed under “nice to have soft skills.” The attitudes and behaviors we remember to use when convenient, yet not always. And certainly, collaboration never quite feels second nature, does it? Because… [Continue Reading]
Differentiation is about seeking Business Common Ground
What does differentiating oneself as a Professional of Worth have to do with seeking business common ground? After all, doesn’t that concept fly in the face of everything we have been taught as sellers, doers, makers, inventors and financiers? Consider that so many of us are so busy chasing the objective of trying to be… [Continue Reading]
18 Ways to create a more effective Customer Retention Strategy
These 18 ways create a more effective customer retention strategy. However, they are contrary to everything you have learned as a sales professional. Or a sales engineering professional, a customer service professional, or any other professional engaged in acquiring and retaining customers. Which is just about everyone in the organization. Sshhhh…. This is super-secret stuff…. [Continue Reading]
Are We sabotaging Customer Outcomes because of Our Own Priorities?
Throughout the year, we sabotage customer outcomes in favor of our own priorities. Not intentionally, at least from our perspective. Nonetheless, from our customers’ perspectives, we cycle back and forth throughout the year. Falling short, and then scrambling to recover, when delivering remarkable and enduring customer outcomes. The types of customer outcomes which are critical… [Continue Reading]
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