When you outsource, instead of insourcing company storytelling, you put yourself in the hands of others. To tell your stories. Often, the people telling your stories are employees of outside agencies. And these agencies produce lots of marketing and sales oriented materials. For lots of organizations and associations in your industry. As a result of… [Continue Reading]
Are you outsourcing or insourcing company storytelling?
The Story of Why You Prefer working in Departmental Silos
Well, isn’t the answer to the question obvious? Working in departmental silos is very, very comfortable. And comforting. And the story you tell is very predictable. Consequently, you feel most secure when surrounded by professional peers, rather than thrown into a cross-discipline group of colleagues. Yet the key to your professional success is whether, or… [Continue Reading]
Who are the Smartest People in Your Organization?
The smartest people in your organization have compelling stories to share. Plus, they are a treasure trove of knowledge. Do you know who these individuals are? Often, these employees do not have fancy titles or pay grades. Also, they have not earned advanced academic degrees. Then, these individuals cross all workforce generations. Do you include,… [Continue Reading]
Are Your Employees invested in Your Company Story?
Your company story is compelling, at least to the leadership team. However, are your employees as invested in this story as you are? As the saying goes: “It is hard to read the label when you are inside the bottle.” You sit at the helm of a large, 100-year old company. Or, you are part… [Continue Reading]
Why Professional Exclusion keeps your Company Glass Half Full
Is your company glass half full or half empty? If you hear “I told you so!” used a lot in the workplace, you know the answer to my question. Consider how your colleagues work, interact, communicate, create and make decisions together. Are employees sequestered into groups based on functional roles, titles, pay grades, levels of… [Continue Reading]
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