When companies adopt a cupcake storytelling strategy, clients can dismiss the stories you tell as unimportant and insignificant: to them. Lovely little snacks instead of a substantial, relevant and valuable meal: to them. As business leaders, do you tell only half the story that needs to be told? Because you ignore or dismiss the importance… [Continue Reading]
Cupcake Storytelling Strategy is not a Client Snack, Part 2
4 Blog Posts on Developing Workforce Value through Storytelling
How do you rate your success in developing workforce value? Have you ever considered the value of storytelling as part of your workforce development strategy? Storytelling is a great way to poke holes in silos of value, which often hide out throughout organizations. When our co-created stories help the workforce better appreciate how what they… [Continue Reading]
Why Your Professional Speak creates Biased Listeners
Do you depend on professional speak to make you appear credible to listeners? You know, discipline-specific terminology or buzz words which often comprise over 50% of professional conversations. If so, you assume the people listening to you, either in person or virtually, are impressed with your command of discipline-specific words. And that, once impressed, you… [Continue Reading]
3 Ways Client Feedback catalyzes improved Team Communication
When does your team find out about client feedback? Constantly? Only when there is a negative issue? Or, four times a year: coinciding with results from quarterly customer satisfaction surveys? And then what happens? Do you point fingers at each other and play the blame game? Let’s do something about these dynamics. Because you and… [Continue Reading]
Are You creating an impactful Customer Retention Team?
What does it take to create an impactful customer retention team? First, is there a tried and true process or recipe to follow? Next, is this team full of people from across the organization and lots of different disciplines? Alternatively, do the people on the team reside in a few, traditional and specific departmental silos?… [Continue Reading]
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