Idealized storytelling creates perfect story scenarios in which products, services, programs are placed. Not surprisingly, these stories always seem to have fairy-tale outcomes, where everyone lives happily ever after. Mostly, due to the outcomes created by our products, services and programs. Then, the next step in your business development process is that you ask decision… [Continue Reading]
Why Idealized Storytelling creates Decision Making Skepticism
Very Compelling Storytelling embraces Risk and Opportunity
Moving your stories into the Very Compelling Storytelling category is a scary proposition, isn’t it? Sort of like standing in rush-hour traffic during a polar vortex. Very compelling storytelling moves you the biggest one millimeter beyond your storytelling comfort level as you can move. Because the most compelling stories are about how you embrace both… [Continue Reading]
Leverage Provocative Business Storytelling to drive Client Success
Developing your provocative business storytelling acumen moves you one millimeter (or more) beyond sounding like everyone else. Because business stories easily sound too safe, too sanitized and too perfect. Talking about achieving fairy-tale outcomes after surmounting monumental, emergency business challenges. Except that the greatest business challenges which many of our clients face come in smaller… [Continue Reading]
4 Ways Complex Story Details do not catalyze Decision Making
Are complex story details in the stories you tell falling short of getting your point across to colleagues, investors and clients? As a result, the decision you ask them to make is lost in the details you spiel at them. This is not exactly the storytelling outcome you desire, is it? Consider these four reasons… [Continue Reading]
Purpose-Driven Client Retention leverages Your Own Stories
A purpose-driven client retention strategy leverages your own stories. Are the stories you currently tell purpose-driven and authentic? Or, do your stories sound artificial, non-essential, insubstantial? By now, you have told stories to many colleagues and clients. Ponder whether the stories you tell are your own stories, shared during business and design meetings. Alternatively, do… [Continue Reading]
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