The stories clients need to hear are about the stuff they need to know. So we get to where we need to go. Together. One millimeter at a time. Are you playing it safe, altering your business and use cases, and your HR and design team stories? So you dance around topics which should be… [Continue Reading]
Telling Stories Clients Need to Hear instead of Want to Hear.
Why carry Team Dysfunction into Virtual Environments?
In fact, why perpetuate yesterday’s team dysfunction into any collaborative environment? Virtual or otherwise. Regardless of whether you work entirely virtually or in a hybridized format, the playing field is flattened by the current scenario. Consider that the folks already were used to working remotely are at an advantage, moving forward. Because they optimize hybrid… [Continue Reading]
Professional Burnout acknowledges Your Signal to Noise Ratio
Consider that you just may be wrestling with professional burnout, at this point. By now, you realize your “temporary” hiatus from the workplace does not represent anything close to a 14-day quarantine exercise. And your adrenaline-driven rush during March only represents the front end of the pandemic bell curve. Not the entire cycle. And, Memorial… [Continue Reading]
Virtual Post Sale Client Abandonment is not a Novel Scenario
There’s nothing novel about virtual post-sale client abandonment. Upon consideration, you realize your company’s been doing this for years. In fact, virtual abandonment is a key component of “business as usual.” What is novel about this post-sale scenario, to you, is that now you have to sell virtually. That’s all that’s changed. And your new… [Continue Reading]
Are You a Trusted Client Retention Specialist or a Generalist?
Do you see yourself as a trusted client retention specialist or simply a generalist? In fact, do you even perceive yourself as having any type of role retaining clients? Because, here’s news. Regardless of whether you actively acquire clients, or not, you impact client retention. And, these days, the impact you make on a client’s… [Continue Reading]
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