Addressing unmet client needs is the key to designing the products, services, programs and systems which best serve customers. Over the long-haul. When client retention is the objective. Yet the strategic business stories you tell often do not address those long-term, stated or unstated client needs. Why do you continue to play it safe and… [Continue Reading]
Do Your Strategic Business Stories address Unmet Client Needs?
The Worst Word to Use in Strategic Business Storytelling
What is the worst word to use in strategic business storytelling? Think about it, but not for long. Because the answer should be obvious. The most frequently overused word in strategic business storytelling is “I.” Or, a form of “I” such as “me” or “we” if you are referring to your own company. First, count… [Continue Reading]
Use Story Connection Strategy to Engage Employees and Clients
Story connection strategy is a compelling way to engage colleagues. Yet, this strategy is underutilized. Mostly because you are storytelling uncomfortable, aren’t you? As a result, you avoid incorporating your own story into investor pitches. Or, job interviews, conference presentations, grant applications, engineering RFPs and RFQs. Consequently, you are disappointed when employees and clients do… [Continue Reading]
Relatable Stories are Impactful and Enduring Stories
Do you tell relatable stories? Or, does your storytelling make your products, services and programs sound too good to be true? Then again, do you tell stories of epic disasters which, in reality, are outside the norm for the majority of decision makers listening to you. Either way, when the stories you tell are not… [Continue Reading]
Tips for why Clean, Succinct Stories are Engaging not Boring
Clean, succinct stories are easy to tell and comfortable to hear. First, your story’s details are clean, instead of murky and hard to understand. (Yes, that is the definition of “clean” intended in this headline!). Next, your details fall into place nicely and logically along the story line. Then, you have enough details to engage the listener,… [Continue Reading]
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