You know you are telling only half your professional story. Yet, the other half, the untold half of your story, dominates your head, doesn’t it? Perhaps that is why you remain unconvinced about the power of your own story. And, perhaps, that is why your story is not as convincing, compelling and differentiating as it… [Continue Reading]
Why are You telling only Half Your Professional Story?
How an Inclusive Storytelling Culture retains Customers
Developing an inclusive storytelling culture is a tremendously timely way of spanning pay grades, job titles, levels of education and generations. On behalf of creating remarkable and enduring client-focused outcomes. Yet, most organizations and associations lump storytelling under the advertising and promotional umbrella. And, often, these activities are outsourced to folks who are not as… [Continue Reading]
Why Half of Meeting Attendees do not understand What You are Saying
I always assume that at least half of meeting attendees will not grasp the value of what anyone is saying to them. Perhaps you should communicate based on this assumption, as well. Here’s why. First, some meeting attendees may not be tuned into you. Or anyone else, for that matter. Even if you are meeting… [Continue Reading]
Are you outsourcing or insourcing company storytelling?
When you outsource, instead of insourcing company storytelling, you put yourself in the hands of others. To tell your stories. Often, the people telling your stories are employees of outside agencies. And these agencies produce lots of marketing and sales oriented materials. For lots of organizations and associations in your industry. As a result of… [Continue Reading]
Are Your Employees invested in Your Company Story?
Your company story is compelling, at least to the leadership team. However, are your employees as invested in this story as you are? As the saying goes: “It is hard to read the label when you are inside the bottle.” You sit at the helm of a large, 100-year old company. Or, you are part… [Continue Reading]
Follow Us!