A solid workforce profitability strategy ultimately retains customers. Does your organization or association even consider the value of this strategy? I didn’t think so. At least not yet. The majority of organizations view the individuals within their workforce as a group of individual, unrelated, often competitive departmental cost centers, rather than an interactive and collaborative… [Continue Reading]
Workforce Profitability retains Customers
Some of the Best Professional Wins are People Wins
What are some of the greatest professional wins from this year? How will we carry these wins, forward, into every day and every month of 2019? End of year always is a time of simultaneous professional reflection as well as forward momentum. Most often, we dwell on the negatives: what went wrong, what we could… [Continue Reading]
Presenting My Top 2018 Customer Experience Blog Post!
My top 2018 Customer Experience blog post started off being a reflection of a topic near and dear to my heart. The subject of my keynotes and workshops on professional purpose and profitable workforce collaboration. And why all of us – yours truly included – need to remain vigilant and aware when we fall into… [Continue Reading]
Why rely on customer told stories for your business future?
It never ceases to amaze me how many local businesses – particularly micro and small businesses – rely on customer told stories to attract and retain customers. Social word-of-mouth, via reviews on sites like Yelp. Or five-point scorecard feedback on post card mailings (yes, mailings instead of emailing). Or nicely crafted stories by website copywriters,… [Continue Reading]
18 Ways to create a more effective Customer Retention Strategy
These 18 ways create a more effective customer retention strategy. However, they are contrary to everything you have learned as a sales professional. Or a sales engineering professional, a customer service professional, or any other professional engaged in acquiring and retaining customers. Which is just about everyone in the organization. Sshhhh…. This is super-secret stuff…. [Continue Reading]
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