The people value which organizations and associations bring to customers’ tables influences whether customers will stick with you. Or not. Your people, and their understanding of the intrinsic value they provide to stakeholders and customers, are your “secret sauce.” Yet, my work with employee stakeholders often showcases how they struggle to define and describe their… [Continue Reading]
To retain Customers focus on People Value instead of Products
Stakeholder Someones are doing the Selling in Your Organization
I have news for you. Your stakeholder someones just may really be doing the selling in your organization. Do you know who they are? You know, the stakeholders you refer to when things slip through the cracks: “Well, someone must be in charge of that. Otherwise, how could it possibly happen?” Or, “I didn’t know… [Continue Reading]
Leverage internal stakeholders to drive Customer Experience
Do internal stakeholders require more than just being kept happily engaged within departmental disciplines? Rather, programs leveraging stakeholder experiences provide employees with intriguing projects. The types of projects which challenge their professional status quo. As a result, they develop not only enhanced critical thinking skills. But also, the cross-functional learning acumen which fuels their professional… [Continue Reading]
A Potent Human Capital Strategy needs a Potent Client Retention Strategy
A potent client retention strategy is driven by an equally potent human capital strategy. Otherwise, stakeholder churn rates negatively impact your organization’s and association’s ability to hold on to the customers you work so hard to win. Yet far too many business models and hiring practices continue to segment and marginalize internal stakeholders into revenue… [Continue Reading]
Profitable Collaboration Outcomes need Positive Stakeholder Experiences
Profitable collaboration outcomes continue to be elusive to organizations and associations. Often, there is an either-or choice to be made. You create a profitable outcome, which is not quite as robust and nimble as intended. Or, you achieve positive internal customer experiences which leave everyone feeling good, but not quite as profitably collaborative as intended…. [Continue Reading]
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