Your 2020 storytelling strategy offers three choices. Either you choose to: Play it safe. Tell a complacent, risk-free story. And continue to provide products and services which have sold in the past, using your original skill sets and tool kits, doing things exactly the way you originally learned to do them: Yesterday; or Make a… [Continue Reading]
What is Next for Your 2020 Storytelling Strategy?
3 Reasons to hit Your Professional Storytelling Reset Button
Hitting your professional storytelling reset button is an essential component for professional and workforce development, as well as business growth. Because this exercise requires you to consider how you deliver value to others, instead of focusing on yourself. Whether you hit this reset button once a year, or continuously throughout the year, reflect on whether… [Continue Reading]
Are You leveraging Your Remarkable Workforce Stories?
How do you leverage your remarkable workforce stories? First, these stories provide non-traditional ways of acquiring new customers. Also, these stories retain existing ones. Then, these stories attract new employees. In addition, workforce stories retain existing employees because the stories you tell are the stories they help you create. Sure, you have an employee appreciation… [Continue Reading]
Compelling Client Stories are We Stories not Me Stories
We Stories create the most compelling client stories. The next time you are client-facing, pay attention to how many times you say the word “I.” Or even use the term “we,” but really refer to your internal team of “we”, instead of your client or client’s team of “we.” When our clients cannot discover themselves… [Continue Reading]
Uncomfortable Business Stories are Client Retention Stories
Do you tell uncomfortable business stories to your clients and colleagues? Or, do you prefer comfortable stories, where clients always hear how your products and services will live up to their expectations? And everyone always lives happily ever-after? Also, when you tell these preferable, comfortable, and predictable, stories, what are you thinking to yourself? Are… [Continue Reading]
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