Consider the impact of customer micro experiences on your overall rate of customer retention. This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. However, let’s talk about the impact of customer micro experience specialists in business-to-business (B2B) interactions. Often, the primary catalysts for customer retention are hidden… [Continue Reading]
Why Customer Micro Experience Specialists impact Customer Retention
How to perform Customer Base Triage and Why It Matters
Typically, customer base triage is conducted in reaction to a large number of customer casualties. These casualties are in the form of loss and/or defection to the competition. And this defection has been going on for quite a while. However, like a slow leak in a tire, you miss the signs that something is amiss…. [Continue Reading]
Why You are Professionally Ambiguous to Your Colleagues
Your cross functional colleagues think you are professionally ambiguous, did you know that? Of course not. That is not the type of question you would ask them. Perhaps you should. Here’s why. Ambiguity is defined as having more than one way of being interpreted, being vague, inexact, uncertain, doubtful. In other words, your words and… [Continue Reading]
Professional Intimidation and Us versus Them Mindset
All of us experience professional intimidation during the course of our careers. And, some of us continuously experience this type of workplace intimidation. Why is that? Ultimately, Yesterday’s business models tend to reinforce departmental silos and Us versus Them mindset. Often, these old school business models allow the folks with the most degrees, education and… [Continue Reading]
Why Your One Size Fits All Employee Engagement Strategy falls short
Sustainable employee engagement strategy is not only a hot HR topic. Also, it is a daunting task, regardless of the size of your organization. Is your HR department currently considering a one size fits all program? On the surface, a universally applicable employee engagement program looks like the most financially reasonable and feasible way to… [Continue Reading]
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