What does differentiating oneself as a Professional of Worth have to do with seeking business common ground? After all, doesn’t that concept fly in the face of everything we have been taught as sellers, doers, makers, inventors and financiers? Consider that so many of us are so busy chasing the objective of trying to be… [Continue Reading]
Differentiation is about seeking Business Common Ground
18 Ways to create a more effective Customer Retention Strategy
These 18 ways create a more effective customer retention strategy. However, they are contrary to everything you have learned as a sales professional. Or a sales engineering professional, a customer service professional, or any other professional engaged in acquiring and retaining customers. Which is just about everyone in the organization. Sshhhh…. This is super-secret stuff…. [Continue Reading]
Are We sabotaging Customer Outcomes because of Our Own Priorities?
Throughout the year, we sabotage customer outcomes in favor of our own priorities. Not intentionally, at least from our perspective. Nonetheless, from our customers’ perspectives, we cycle back and forth throughout the year. Falling short, and then scrambling to recover, when delivering remarkable and enduring customer outcomes. The types of customer outcomes which are critical… [Continue Reading]
One Millimeter Mindset™ 2018 Collaborative Storytelling Blog Review
These 5 One Millimeter Mindset™ Collaborative Storytelling Blog posts are focused on helping you “see” your organization’s or association’s stories as vibrant testimonials of how you serve customers. Collaborative storytelling is the hallmark of humanity. Their focus is to make us think about the same things, differently. How we ponder the implications from each enduring… [Continue Reading]
One Millimeter Mindset™ 2018 Customer Retention Blog Review
Customer retention is a business growth, expansion and sustainability strategy. Yes, sales people usually get all the glory. However, in reality, customer retention is firmly in the hands of everyone else in the organization who usually is not part of the customer acquisition process. Those of you who read my blog know that I work… [Continue Reading]
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