Today’s global marketplace brings success to individuals and companies able to collaborate and operate in cross-functional teams.
Yet many engineers and business development professionals operate in silos, missing opportunities for personal advancement and revenue generation.
The primary barrier: they don’t speak the same language.
THE SALES-ENGINEERING DISCONNECT IS OVER …. OR AT LEAST IT CAN BE
In Do YOU Mean Business? Technical/Non-Technical Collaboration, Business Development and YOU, Babette Ten Haken, Founder & President of Sales Aerobics for Engineers®, shows you how to:
- Liberate yourself from the status quo of discipline-driven mindsets;
- Develop the ability to simultaneously translate technical as well as non-technical information to colleagues and customers; and
- Understand how your functional role – not your job description – allows you to positively impact business development, even if you are a technical expert.
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