Executive Overview: How to address the top five pre- and post-sale scenarios that negatively impact customer retention.
It costs 5X as much to acquire a customer as to retain one. And even modest improvements in retention can drive big increases in profitability.
So why do so many organizations continue to take their eyes off the customer retention ball, as long as the sales pipeline is full of first-time prospective customers?
Discover the top five pre- and post-sale scenarios which negatively impact customer retention the majority of the time. Then get to work on a blended strategy of best practices that is engaging, productive and effective!