It costs 5X as much to acquire a customer as it does to retain one. Discover the top 5 pre- and post-sale scenarios which negatively impact customer retention the majority of the time. Then get to work on a blended strategy of best practices that is engaging, productive and effective!
Skeptical Technical Decision Makers Buyers think and speak like scientists, not sellers!
Learn how to make the information you present more relevant and valuable. Develop the mindset and skill set to answer their “killer” questions so you become their go-to resource.
Your “best” customers from years past may no longer represent your ideal opportunities for profit and growth. Use this client assessment tool to develop a list of the real A-list customers worthy of your focused attention.
Identify and develop a strategy to focus on your true A-list clients.
An Us versus Them workplace mindset shatters team collaboration. The pace of IIoT technological change easily can outpace a team’s ability to keep up, especially if team members continue to wrestle each day with the Elephant in the Room.
Identify and eliminate those elephants. Continually.
Are you desperately – and indiscriminately – seeking customers and closing deals? It just could be that you are hanging out with the wrong folks. You target customers who won’t help your business.
Grade your customer. Grow your business.
Prioritize your workload and how/when/why you respond to requests for quote or proposal. Assess opportunities as potential assets or liabilities for you, your business model, your time commitments and your work-life balance.