Babette Ten Haken’s One Millimeter Mindset™ customer success storytelling and demand generation programs leverage collaboration to catalyze professional innovation, workforce engagement and customer success.
Customer success storytelling represents the key to acquiring, serving and retaining customers. This powerful demand generation strategy focuses on accurately and compellingly capturing customers’ voices throughout the pre- and post-sale continuum.
Within the industrial Internet of Things (IoT) ecosystem, customer success storytelling becomes even more important. Many clients wrestle with introducing new, IoT technologies into old cultures. Consequently, yesterday’s customer success stories fall short of alleviating today’s client concerns. Why not learn to tell your remarkable story, differently?
Humanize the Voice of the industrial Internet of Things ecosystem.
Many technically-based customer success stories, and demand generation strategies, stop short of where they should start.
Instead, capture the true start of each decision maker’s and end user’s journey with your organization. Liberate your stories. Let them become the heart of why any leader reads your content. Create demand for your sales people, engineers and service teams.
Consequently, the audience wants to become of that continuing story. These real-life stories, in turn, become compelling catalysts for customer acquisition and customer retention.
Engage Babette Ten Haken and her partners to create a demand generation strategy emphasizing customer success storytelling.
Babette Ten Haken is comfortable and conversant within the multi-disciplinary industrial Internet of Things ecosystem. Why? Because she has worked in that exciting and complex environment throughout her career. As a result, Babette simplifies IoT complexity, so each customer success story becomes very human and accessible.
Invite Babette Ten Haken to bring her distinctive, holistic voice into your organization’s storytelling and demand generation strategy. When Babette addresses questions and issues that matter most, customer success stories ring true to new and potential clients.
Babette Ten Haken is a STEM (Science, Technology, Engineering, Math) subject-matter expert. Her career spans cross-functional responsibilities in operations, scientific and clinical research, marketing, market research, product development and sales. Babette is a Six Sigma Green Belt (Quality) and a DFSS (Design for Six Sigma) Voice of the Customer facilitator. She is a member of the SME, ASQ, SHRM and the National Speakers Association.
To inquire about availability of these services, please send me your information via the Scheduler appearing at the bottom of this page.
Babette’s One Millimeter Mindset storytelling services and demand generation programs are enhanced by collaborating with her partners.
Babette Ten Haken and partners are subject-matter experts at:
- Facilitating understanding across the traditional gaps existing between professional disciplines. We are honored to collaborate with technical and engineering, sales, executive, HR, operations and customer support teams.
- Explaining, in a way that is understandable across professional disciplines, how to leverage compelling team and customer success stories. These compelling stories drive marketing, up-selling, cross selling, new product introductions and new business acquisition.
- Translating the business value of your company’s manufacturing, engineering and IT offerings. As a result, everyone seated around the business table understands the relevance and value your organization delivers, time after time.
- Teaching teams how to capture new Voice of the Customer insights and effectively communicate customer success stories. Consider the value of creating an engaged storytelling culture committed to customer success and customer retention.